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Affinity Gaming Supplied with Play4Fun Network

Friday September 06,2013 : AFFINITY TO TAKE WILLIAMS INTERACTIVE I-GAMING PLATFORM
 
Play4Fun Network platform will be branded for operator's loyalty program
 
Williams Interactive, the B2B i-gaming division of Illinois-based WMS Industries, has announced that it is to supply land casino operator Affinity Gaming with its Play4Fun Network, branded to the operator's A-Play loyalty program.
 
The deal empowers Affinity Gaming to leverage the free-play Play4Fun Network online gaming platform to build an engaged online and mobile community by providing players at the twelve Affinity Gaming casinos and resorts spread across four US states with remote slot content, a Williams Interactive spokesman said Friday.
 
Affinity Gaming's Play4Fun Network is scheduled for launch by the end of 2013, subject to regulatory approvals.
 
The Play4Fun Network white label product is a play-for-fun platform designed with the online gaming tools and marketing capabilities that traditional brick-and-mortar casinos can leverage to expand their brands online and build an engaged online community of casino players.
 
The Play4Fun Network platform will integrate with the A-Play loyalty program, giving Affinity Gaming a complete view of player activity online and on the casino floor. The platform provides easy-to-use, turn-key marketing capabilities that will empower Affinity Gaming to leverage these incremental player touch points to create and manage messaging personalised to target players based on activity, loyalty tier or even location through next-generation technologies like Geofencing and Push Notifications.
 
These highly focused marketing offers can deliver real-time messages to target players on their iOS or Android tablets and smart phones.
 
The platform leverages proven social gaming mechanics to increase its ability to engage and retain players by recognizing their game activity over time with leaderboards and access to new unlocked content.
 
The cloud-based open architecture of the Williams Interactive Play4Fun Network platform makes it a flexible and scalable option, able to accommodate both the short- and long-term free-play gaming goals of the company's casino partners.
 
David Ross, chief executive officer of Affinity Gaming, said, "We are excited to be the first multi-property loyalty program in the country to leverage this free-play, i-gaming platform to begin engaging our A-Play Club members online and to expose our properties and brands to a broader audience through new distribution channels in a wider geographic footprint."

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Gambling News :

Tain Fast Bet - Our readers will recall Tain recently increased the number of live events it covers each month to 23,000, covering both traditional markets such as football, tennis and US sports and the more obscure curling, biathlon and Water Polo.

Olympic Entertainment Group Mobile Gaming - In its full-year 2016 report, Olympic Entertainment Group (OEG) has informed the establishment of a Malta-based company registered to facilitate its intended expansion into remote gambling.

Circus Evolution HD Slot - Malta-based content provider World Match has released its first title of 2017, “Circus Evolution HD”, a 5-reel, 3-row, circus-themed adventure offering Free Spins, Wilds and a Bonus Game.

Kindred Group Gets EU Recommendation on Consumer Protection - Kindred Group (formerly Unibet) has become the first operator to successfully meet the requirements of the EU Recommendation on Consumer Protection and Responsible Gambling following an external audit.

17 Crown people still detained - Reports from China over the weekend suggest that the 17 Crown people still detained could be looking at another twelve months of imprisonment as investigations into their alleged and still unspecified crimes drag on

SB1400 Virginia Poker Skill Game Bill - Her bill SB1400 is currently with the Senate General Laws and Technology Committee, whose 15 members will decide whether to progress it or condemn the Senator to another year of failure.

Pennsylvania Video Gaming Association - With the focus on Pennsylvania as the most likely next US state to legalize online gambling as part of a general gambling expansion measure, reporters noted this week the emergence of a new lobbying group in the state - the Pennsylvania Video Gaming Association.

Stiffer Problem Gambling Penalties in UK - The Guardian newspaper reports that the UK Gambling Commission plans to unveil new enforcement strategies on problem gambling and money laundering prevention this month, laying down tougher penalties for operators who fail to tackle these issues.

Malaysian police Destroy over 5000 Gambling Computers - Malaysian police in Kajang have destroyed 5,042 computer sets seized in online gambling raids over the past two years, explaining that the action is designed to take the machines out of circulation.

Spartan Poker vs SpartanPoker name War - Pokerguru, which owns the brand SpartanPoker.com, has threatened to sue the Indian Poker Championship over its use of the title Spartan Poker, and recently published a notification that it is not associated with the IPC version of the brand.

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