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Gambling.com selling for 10 million
Posted 1/4/11 : Reserve price of $9 million set on desirable domain
Media Corporation's intended sale of the desirable domain Gambling.com is generating interest from private equity companies, according to a number of media reports kicking off interest in the sale as business gets back under way in 2011.
The company has engaged the domain auction specialists Sedo to handle the deal, with a reserve price of $9 million, although Media Corp's CEO Justin Drummond is hoping for $10 million or more.
The reports indicate that at least two unidentified potential buyers have indicated they would be prepared to pay about $6 million for gambling.com, and there is widespread speculation that bet365 and Playtech are both interested.
Media Corporation has pointed out that the domain has exceptionally high Google search ranking and attracts around 300 000 unique visits a month.
Hugo Dalrymple-Smith, who is handling the sale for Sedo in London, said: "This is the premium generic domain in a very competitive market. Gaming is one of the leading online businesses, and gambling.com offers the chance for one company to stand out above others."
Sedo is believed to hold the record for selling the highest priced domain name with no business attached, handling the auction of Sex.com which was sold to an unidentified buyer for $13 million.
However, for a domain with an attached business, Insure.com was probably better value at $16 million, and Media Corporation itself reportedly paid $20 million for Gambling.com back in 2005, generating $5.5 million in advertising revenues with it over the following year.
The advent of the UIGEA and restrictions on US online gambling forced Media Corporation to exit the American market, heavily impacting the value of the portal
Media Corporation now consists of two businesses: the Purple Lounge online casino and poker room, with more than 100,000 customers and revenues reported to be about GBP30 million; and Eyeconomy, the seventh-biggest online advertising network, which sells ads for about 1000 websites in the UK.
Drummond has commented: "Gambling.com does not contribute too much to revenues at the month, and the value we realise from this sale will allow us to make further acquisitions."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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