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#888poker Personalized Video
888POKER MARKETERS HAVE A GREAT NEW IDEA
Personalized Video project engages players and spreads brand and awareness.
888Poker marketers have developed an ingenious new way of entertaining players whilst at the same time spreading brand and awareness across social media and other channels.
Titled Personalized Videos, the initiative builds on the penchant of most players for a little bragging about their poker prowess, usually via social media channels, Skype and poker forums
The project presents a players previous weeks action in an entertaining graphical format that draws information from 21 different statistics from both ring games and tournaments, building a picture of the players achievements over the seven days.
The vids are emailed to players so that they can be shared at will through the wide variety of social communications channels like Twitter, Facebook, and WhatsApp.
Whilst currently offered on a limited basis, a wider roll-out in diverse languages to the full 888Poker player base is planned
The companys eMagazine recently featured an article on the new initiative, explaining that Personalized Videos are constructed around the player "...including deep, personalized info like gender, nationality, profits, and playing patterns, to create a story that keeps evolving as long as the player stays active. Thus creating a long-term and meaningful connection between the brand and the players."
Those players who have been given the opportunity to try this innovative product out (the pilot project involved around 10,000 players) are reportedly both impressed and pleased, illustrating its popularity by distributing their vids widely on social media channels.
Players are equally enthusiastic about their new personalized 888poker storyboard and have been sharing on social networks in big numbers. According to 888poker eMagazine, more than 1,000 out of 10,000 players that were in the initial pilot program chose to share their Personalized Video on social media.
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Indian entertainment and media entrepreneur Ronnie Screwvala has announced the formation of UCypher, an eSports tournament in which ten teams will compete.
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Expansion Mode For BoyleSports -
The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..
Safecharge Q4-2016 -
Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.
ASA Most Controversial Ads of 2016 -
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Yggdrasi To Enter Italian Gambling Market -
Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.
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