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#888poker Personalized Video
888POKER MARKETERS HAVE A GREAT NEW IDEA
Personalized Video project engages players and spreads brand and awareness.
888Poker marketers have developed an ingenious new way of entertaining players whilst at the same time spreading brand and awareness across social media and other channels.
Titled Personalized Videos, the initiative builds on the penchant of most players for a little bragging about their poker prowess, usually via social media channels, Skype and poker forums
The project presents a players previous weeks action in an entertaining graphical format that draws information from 21 different statistics from both ring games and tournaments, building a picture of the players achievements over the seven days.
The vids are emailed to players so that they can be shared at will through the wide variety of social communications channels like Twitter, Facebook, and WhatsApp.
Whilst currently offered on a limited basis, a wider roll-out in diverse languages to the full 888Poker player base is planned
The companys eMagazine recently featured an article on the new initiative, explaining that Personalized Videos are constructed around the player "...including deep, personalized info like gender, nationality, profits, and playing patterns, to create a story that keeps evolving as long as the player stays active. Thus creating a long-term and meaningful connection between the brand and the players."
Those players who have been given the opportunity to try this innovative product out (the pilot project involved around 10,000 players) are reportedly both impressed and pleased, illustrating its popularity by distributing their vids widely on social media channels.
Players are equally enthusiastic about their new personalized 888poker storyboard and have been sharing on social networks in big numbers. According to 888poker eMagazine, more than 1,000 out of 10,000 players that were in the initial pilot program chose to share their Personalized Video on social media.
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PokerStars.CZ has launched in the Czech Republic -
PokerStars.CZ has launched in the Czech Republic, becoming the first licensed online casino and poker operator under the Czech Republicís new gaming regulation. This follows on from the approval by the Czech State Supervision of Gambling and Lotteries Department.
Sunbets to Sponsor Sutton United -
Online betting operator Sun Bets has inked a one-off sponsorship deal with English association football club Sutton United for its upcoming televised clash against Arsenal FC in the FA Cup fifth round tie.
Time is Money Slot Launches -
Set to a catchy tune, Time is Money offers a free spins bonus where all wins are multiplied by up to x12 by a random multiplier, selected from the time traveling clock.
ArenaCube Signs 3 New Deals -
Under their strategic partnership, ArenaCube and Kiron will develop and launch a new version of Arena Challenge in 2017. The new version of the game will carry Kironís virtual content.
First Woman to Win a WPT Playground Championship -
Besting a field of 380, in the C$3,500 buy-in event, Zajmovic beat Jean-Francois Bouchard in heads up play, pocketed the C$261,000 first prize and a seat in the season ending WPT Tournament of Champions.
NHL Odds: Oilers-Blackhawks at the United Cente -
Fans at the United Center will be treated to a potential Western Conference playoff preview this Saturday when the upstart Edmonton Oilers visit the Chicago Blackhawks. The puck drops at 7 PM ET on WGN.
2017 Partypoker.net WPT Playground main event Results -
Although she entered the heads up against Jean-Francois Bouchard with a chip deficit, Zajmovic was able to get herself back in the game with some skillful and disciplined playing, eventually overtaking the leader and finally leveraging her chip advantage into a decisive win.
IGT In Deal With Norsk Tipping -
International Game Technology has announced a new contract signing which will see it providing interactive casino and Instant Win game libraries and custom games through a remote game server to Norwegian gambling group Norsk Tipping.
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