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#888poker Personalized Video
888POKER MARKETERS HAVE A GREAT NEW IDEA
Personalized Video project engages players and spreads brand and awareness.
888Poker marketers have developed an ingenious new way of entertaining players whilst at the same time spreading brand and awareness across social media and other channels.
Titled Personalized Videos, the initiative builds on the penchant of most players for a little bragging about their poker prowess, usually via social media channels, Skype and poker forums
The project presents a players previous weeks action in an entertaining graphical format that draws information from 21 different statistics from both ring games and tournaments, building a picture of the players achievements over the seven days.
The vids are emailed to players so that they can be shared at will through the wide variety of social communications channels like Twitter, Facebook, and WhatsApp.
Whilst currently offered on a limited basis, a wider roll-out in diverse languages to the full 888Poker player base is planned
The companys eMagazine recently featured an article on the new initiative, explaining that Personalized Videos are constructed around the player "...including deep, personalized info like gender, nationality, profits, and playing patterns, to create a story that keeps evolving as long as the player stays active. Thus creating a long-term and meaningful connection between the brand and the players."
Those players who have been given the opportunity to try this innovative product out (the pilot project involved around 10,000 players) are reportedly both impressed and pleased, illustrating its popularity by distributing their vids widely on social media channels.
Players are equally enthusiastic about their new personalized 888poker storyboard and have been sharing on social networks in big numbers. According to 888poker eMagazine, more than 1,000 out of 10,000 players that were in the initial pilot program chose to share their Personalized Video on social media.
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Gambling News :
South Africa Going After Illegal Gambling -
In South Africa a combined national police and federal enforcement initiative has shuttered 19 illegal gambling venues across the provinces of Northern Cape and North West.
Global Poker League Championship Results -
#gpl The inaugural season of the Global Poker League Championship played out this week with the Montreal Nationals besting the Berlin Bears across 11 games to claim the $100,000 main prize.
Yahoo DFS Gets Uk License -
#yahoo Industry observers point out that Yahoo has thus far carried out little in the way of major marketing on DFS in its US endeavors, unlike rivals DraftKings and FanDuel, and they expect it to follow a similar path in the Britain.
SPANISH GAMBLING MARKET CONTINUES TO GROW -
Spain's gambling industry continued to advance in 2015 with growth in most sectors, according to the latest research report from the Codere - University of Madrid Institute for Policy and Governance collaboration released this week.
Novomatic Acquires Albanian National Lottery -
#Novomatic The Austrian gaming technology group Novomatic has issued a statement confirming that it has completed the final required steps for the successful acquisition of the Albanian National Lottery.
2016 Massachusetts Gaming Commission Report -
Industry journalist Steve Ruddock picked up on some interesting statistics from the latest annual report of the Massachusetts Gaming Commission released this week, flagging the current results from its on-going monitoring research of the state gambling market.
Jack Lam denies bribe allegations -
Allegations by Philippines Justice Secretary Vitaliano Aguirre that casino tycoon Jack Lam used 'facilitator' Wally Sombero in an attempt to bribe him into protecting Lam interests have been hotly denied by Lam.
Fonbet Gets Russian Betting License -
#Fonbet Russian-licensed operators are required to use officially sanctioned payment hubs called TSUPIS to facilitate government oversight, and this may be a concern for Fonbet at present.
New Attempts to Restore the Wire act -
In the first of these initiatives, which Online Poker Report notes is supported by only eight state AGs (half those who signed a similar letter last year), the signatories seek support for RAWA at a Congressional hearing scheduled for December 9.
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