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New TV Ads For 888Sports
888SPORTS LAUNCHES NEW T.V. CAMPAIGN
‘Take‘Em On’ designed to deepen viewer engagement with a competitive thrust.
888Sports has launched its new television campaign in the UK under the title ‘Take‘Em On’.
The campaign, which has flighted on SkyTV channels, emphasises the competitive instinct present in most gamblers and was designed by London agency Recipe to deepen engagement beyond traditional offer and odds advertising.
Explaining the change of thrust, 888Sports marketing director Sivan Finn said:
“Our campaign research showed that our audience is longing for ways to express their suppressed competitive urges – something that modern society has made them feel less comfortable doing. And we discovered that sports betting is the perfect way to do that. So we decided to reposition sports betting as a sport in itself – moving our customers from being merely spectators, to being players in the heart of the action.
“I believe that we found an insightful and unique consumer truth that positions us differently from the rest of the cluttered market."
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Juventus name VWin as Partner -
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Luckia Group 2016 Results -
The group reports record turnover of Euro 269.66 million, up 12 percent over full year 2015 with EBITDA standing at Euro 44 million, a 26 percent increase over the previous year.
Fire Rooster Slot Launches -
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n2-Live Updates -
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Betfred FY 2016 -
Betfred has seemingly reversed its fortunes with a strong 2016 delivering a GBP 28,438,000 operating profit as opposed to the GBP 77,312,000 loss in fiscal year 2015.
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