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New TV Ads For 888Sports
888SPORTS LAUNCHES NEW T.V. CAMPAIGN
‘Take‘Em On’ designed to deepen viewer engagement with a competitive thrust.
888Sports has launched its new television campaign in the UK under the title ‘Take‘Em On’.
The campaign, which has flighted on SkyTV channels, emphasises the competitive instinct present in most gamblers and was designed by London agency Recipe to deepen engagement beyond traditional offer and odds advertising.
Explaining the change of thrust, 888Sports marketing director Sivan Finn said:
“Our campaign research showed that our audience is longing for ways to express their suppressed competitive urges – something that modern society has made them feel less comfortable doing. And we discovered that sports betting is the perfect way to do that. So we decided to reposition sports betting as a sport in itself – moving our customers from being merely spectators, to being players in the heart of the action.
“I believe that we found an insightful and unique consumer truth that positions us differently from the rest of the cluttered market."
Bitcasino.io Relaunch -
Bitcasino rebrands with focus on ‘fun, fast & fair’ gaming. The new site introduces a striking modern design for a whole new gaming experience, including easier access to Bitcasino’s market-leading range of over 1,300 slots, table games and live dealer casinos from the industry’s leading suppliers.
League of Legends Live Odds -
This week, Betradar, the premium partner for the betting industry worldwide, has officially launched live odds for League of Legends, developed in conjunction with esports big data specialists DOJO Madness.
Comunio in deal with -
One of the leading providers of fantasy sport across Europe, Comunio, has kicked off its pre-season build up by signing a transfer deal that will see Sportradar
McGregor’s Odds vs. Mayweather Get Even Shorter -
Conor McGregor is still the underdog for his August 26 superfight in Las Vegas with Floyd Mayweather Jr., but his odds are improving. McGregor has shortened from +375 last week to +350 at press time, with Mayweather moving from –550 to –500.
Gemtopia Slot Launches -
This spectacular new slot from Real Time Gaming includes 2 glittering features, a Wild Re-Spin Feature and a Free Games with Bonus Picks Feature!
MLB Odds: Yankees vs. Jays at Rogers Centre -
The Toronto Blue Jays (56-61, –14.26 betting units) are moving slowly up the AL Wild Card standings, and they can get closer to the Promised Land by beating up on the injury-plagued Tampa Bay Rays (59-60, –2.79 units). Game 2 of their four-game series is Tuesday at 7:07 PM ET on Sportsnet.
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