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Betfred Backing New Digital Media Startup
Wednesday April 17, 2013 : BETFRED FOUNDERS BACK DIGITAL MEDIA START-UP
Standalone company already proving itself
Founders and owners of gambling firm Betfred and Peninsula Business Services have expanded their business portfolio by backing Active Win Media Limited, a new digital media and marketing start-up based in Manchester
The business, founded by managing director Warren Jacobs, originally from Tel Aviv, aims to build a dedicated workforce of 50 staff over the next 10 months to provide marketing services and traffic development for online and mobile operations.
Jacobs, who previously held a deputy brand manager position for Chevy, Buick and Vauxhall, spent the next nine years as one of the original team at gaming firm Europartners which was reportedly acquired by Playtech Plc for GBP 230 million.
Active Win Media's mission is to drive traffic, build affiliate networks and manage online media using a business model that operates at low cost and low risk for the customer.
Betfred will utilise marketing services from the standalone company for its Betfred.com online and mobile business saying it is one of a number of new ventures the Done brothers will be backing.
"The idea is to provide exciting new businesses with the tools they need for rapid growth and success which may include funding, office space, IT, HR etc but most importantly the mentoring and guidance we are able to provide with 50 years of experience building businesses in the UK and the North West," said Fred Done.
Chris Sheffield, managing director of Betfred.com added, "Warren is one of the best in the industry and this is a very exciting project. Mobile in particular, is highly specialized but growing very quickly and already accounts for over 50 percent of Betfred.com profit and as a catalyst in this space the gaming industry is being transformed by the usage of mobile devices. Active Win Media are already making a huge impact after only 4 weeks driving thousands of new customers to our website and mobile apps and I am certain other customers in the gaming space and other sectors such as e-commerce, travel, finance, distance shopping etc will benefit from these services as well."
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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