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Activision Committed to Esports

Friday May 6,2016 :  ACTIVISION COMMITTED TO EXPANDING IN E-SPORTS VERTICAL
 
CEO of multi-billion dollar video game developer bullish on the future.
 
The CEO of the multi-billion dollar video gaming company Activision (it produces and sponsors games like Call of Duty, Starcraft and Destiny) is confident that the burgeoning eSports phenomenon has a great future...and he intends to continue being a part of it.
 
In an interview with the publication Gamasutra this week, Bobby Kotick said the massive following eSports commands ensures that revenue opportunities abound, and that the vertical will be the next big revenue driver for his company.
 
Pointing out that success as an organised sport was just beginning; Kotick observed that already eSports viewership is greater than the individual audiences of the NHL, Major League Baseball, or the NBA.
 
And he is of the view that going forward events centred on games like Call of Duty, Hearthstone, and Overwatch could each attract audiences in excess of any of the best known sports leagues.
 
Despite that, eSport advertising and subscription revenues are currently dwarfed by those achieved in major league sports, Kotick admitted...but 15 or 20 years hence that may not be the case, and eSports events will be generating revenues through streams like broadcast deals (the NFL currently earns around $7 billion a year from this source alone), he opined.
 
The Activision boss told Gamasutra that the still untapped potential of eSports presented a "virtuous circle" wherein fans pay to watch or participate -  sponsors are willing to finance events - those events then become the content that's broadcast by networks, leading to demand for regional, national and global events offering opportunities like broadcasting rights; ticket, licensing and merchandising sales; more sponsorships at all levels; and opportunities to sell professional teams for professional leagues.
 
"Over the long term we view this as a tremendous opportunity to both celebrate our players and create a lot of value for our shareholders," Kotick said, adding that his company is better positioned than any other entertainment company to benefit from the vertical in the years ahead.
 
Kotick wasn't just talking the talk...late last year he announced the introduction of a new company division titled Activision Blizzard Media Networks, led by sports executive Steve Bornstein and Major League Gaming co-founder Mike Sepso, with assets from the acquisition of the now defunct IGN Pro League.
 
Bornstein subsequently (early 2016) acquired "substantially all" Major League Gaming's assets for $46 million in order to boost Activision Blizzard's push into eSports and develop an eSports channel.

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Gambling News :

South Africa Going After Illegal Gambling - In South Africa a combined national police and federal enforcement initiative has shuttered 19 illegal gambling venues across the provinces of Northern Cape and North West.

The Winning Express arbitrage sports betting scheme - A UK-based GBP 27 million arbitrage sports betting scheme, The Winning Express, has collapsed, leaving a thousand investors with concerns that their money is lost, according to a BBC report over the weekend.

Global Poker League Championship Results - #gpl The inaugural season of the Global Poker League Championship played out this week with the Montreal Nationals besting the Berlin Bears across 11 games to claim the $100,000 main prize.

Yahoo DFS Gets Uk License - #yahoo Industry observers point out that Yahoo has thus far carried out little in the way of major marketing on DFS in its US endeavors, unlike rivals DraftKings and FanDuel, and they expect it to follow a similar path in the Britain.

SPANISH GAMBLING MARKET CONTINUES TO GROW - Spain's gambling industry continued to advance in 2015 with growth in most sectors, according to the latest research report from the Codere - University of Madrid Institute for Policy and Governance collaboration released this week.

Novomatic Acquires Albanian National Lottery - #Novomatic The Austrian gaming technology group Novomatic has issued a statement confirming that it has completed the final required steps for the successful acquisition of the Albanian National Lottery.

2016 Massachusetts Gaming Commission Report - Industry journalist Steve Ruddock picked up on some interesting statistics from the latest annual report of the Massachusetts Gaming Commission released this week, flagging the current results from its on-going monitoring research of the state gambling market.

Jack Lam denies bribe allegations - Allegations by Philippines Justice Secretary Vitaliano Aguirre that casino tycoon Jack Lam used 'facilitator' Wally Sombero in an attempt to bribe him into protecting Lam interests have been hotly denied by Lam.

Fonbet Gets Russian Betting License - #Fonbet Russian-licensed operators are required to use officially sanctioned payment hubs called TSUPIS to facilitate government oversight, and this may be a concern for Fonbet at present.

New Attempts to Restore the Wire act - In the first of these initiatives, which Online Poker Report notes is supported by only eight state AGs (half those who signed a similar letter last year), the signatories seek support for RAWA at a Congressional hearing scheduled for December 9.

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