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Alex Payne New Marketing Cheif for Pokerstars
Tuesday August 16,2011 : Former Microsoft exec hired after eight month search
The world's biggest online poker operator, Pokerstars, has announced the appointment of a new chief marketing officer after an eight month international search.
The man with the right stuff is Alex Payne, a former adverting exec and 11 year marketing veteran from Microsoft, and he will be responsible for all aspects of consumer marketing across the business.
Payne will lead all central and regional marketing divisions at PokerStars and will be based in the Isle of Man headquarters of the group. His remit includes brand promotion and protection, advertising, TV programming productions and media buying, online marketing including paid search, organic search, social media, regional customer relationship management and acquisition, conversion and retention campaigns for online and live poker players.
"I am joining an outstanding business, which is the clear leader in its category and has enormous potential ahead of it. Moreover, it's a product in which I have a huge personal passion," Payne said this week.
Payne's achievements at Microsoft include creating a US industry standard for online ads with Yahoo! and AOL, launching Windows 7 in Europe, making it the fastest-selling OS ever, and holding market share on Internet Explorer following the European Commission's ruling that all Windows users be offered a choice of competitive browsers.
Pokerstars' new marketing chief holds an MBA from INSEAD, and spent ten years in advertising agencies, including OgilvyOne and EHS Brann.
Oink Country Love Slot Launches -
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Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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