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Alex Payne New Marketing Cheif for Pokerstars
Tuesday August 16,2011 : Former Microsoft exec hired after eight month search
The world's biggest online poker operator, Pokerstars, has announced the appointment of a new chief marketing officer after an eight month international search.
The man with the right stuff is Alex Payne, a former adverting exec and 11 year marketing veteran from Microsoft, and he will be responsible for all aspects of consumer marketing across the business.
Payne will lead all central and regional marketing divisions at PokerStars and will be based in the Isle of Man headquarters of the group. His remit includes brand promotion and protection, advertising, TV programming productions and media buying, online marketing including paid search, organic search, social media, regional customer relationship management and acquisition, conversion and retention campaigns for online and live poker players.
"I am joining an outstanding business, which is the clear leader in its category and has enormous potential ahead of it. Moreover, it's a product in which I have a huge personal passion," Payne said this week.
Payne's achievements at Microsoft include creating a US industry standard for online ads with Yahoo! and AOL, launching Windows 7 in Europe, making it the fastest-selling OS ever, and holding market share on Internet Explorer following the European Commission's ruling that all Windows users be offered a choice of competitive browsers.
Pokerstars' new marketing chief holds an MBA from INSEAD, and spent ten years in advertising agencies, including OgilvyOne and EHS Brann.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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