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Alibaba to sponsor World Electronic Sports Games
Saturday April 9,2016 : ASIAN INTERNET GIANT TO SPONSOR MULTI-MILLION DOLLAR E-SPORTS TOURNAMENT
Alibaba involvement offers massive audience exposure for booming vertical in a $5.5 million prize money tourney.
The Asian e-commerce giant Alibaba has announced that it is to sponsor the World Electronic Sports Games (WESG) - a new Shanghai-based multi-game eSports tournament - through subsidiary AliSports.
YuuZoo Corporation Limited, a third generation social e-commerce company, will organise and run the AliSports World Electronic Sport Games through its Chinese JV YuuGames, and manage the eSports Clubs Competition Center for Alibaba throughout China, the announcement reveals.
WESG will commence in April 2016 operating through 20 appointed e-Sports clubs competition centres. Contest participants will compete for the RMB 35.6 million (US$5.5 million) prize money.
AliSports is a newly-formed sports division of Alibaba, targeting China’s highly lucrative sports industry, which is expected to grow to US$813.87 billion by 2025.
AliSports will be engaged in different sectors of the sports industry, including eSports, and the group plans to invest RMB 100 million (US$ 15.4 million) for WESG alone.
AliSports will pay YuuGames a multi-million US dollar fee to organise and run WESG and manage AliSports’ E-Sports Clubs Competition Center.
Through the deal, YuuZoo will gain a significant number of new users, who will be added to its database. YuuZoo will also benefit from the generation of additional revenue from promotional fees, advertising revenue, and e-commerce sales.
AliSports and YuuGames are planning to launch 1,200 eSports events this year in 15 cities across China, which the two companies claim is home to over 100 million eSports fans, and over 440 million gamers.
Thomas Zilliacus, chairman of both YuuZoo and YuuGames says his companies have organised some of China’s largest eSport events in partnership with key Chinese government entities.
"We are confident that we can make Alibaba’s World Electronic Sport Games a hugely successful and leading event in China’s massive gaming market. As a new partner to China’s largest e-commerce group, we are not only looking to reinforce our position as a leader in China’s eSports sector, but also to discuss opportunities with Alibaba Group to jointly grow YuuZoo’s other China-based businesses, including our gaming business, payment business and social e-commerce business,” he said in a statement.
Zhang Dazhong, CEO of AliSports said, “Sports is a multibillion dollar business in China, with massive growth potential. That is why Alibaba is investing heavily in this vertical. Linking sport and technology enhances the quality of life. That is what we want to do through AliSports."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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