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Alibaba invests in digital sports data company
Tuesday April 19,2016 : CHINESE E-COMMERCE GIANT CONTINUES TO SHOW INTEREST IN THE SPORTS BETTING INDUSTRY
Alibaba and Handnice Capital invest $1.5 million in Chinese digital sports provider.
The Chinese e-commerce giant Alibaba continued to show interest in online gambling this week with a $1.5 million investment along with the Handnice Capital in Chinese digital sports data company LeidaSports.
The new deal follows last September's formation of Ali Sports in collaboration with media corporation Sina and private equity firm Yunfeng Capital and the more recent agreement by Alibaba subsidiary UC Web with Sports Craze and LeidaSports.
The investment will see LeidaSports, which provides sports data information and betting services, merging with Chinese sports application Sports Craze, which has an active user base of more than five million. Sports Craze will then operate as a subsidiary of LeidaSports.
The merged company will supply sports data and diverse content to sports content providers across China through LeidaSports’ existing partnership with leading sports and betting-related data company Sportradar.
Chinese punters will benefit from access to a wide range of virtual sports games, in addition to a play-for-fun sportsbook via the Leidasports/Sports Craze network, the company statement claims.
The two brands will also work together to develop a range of betting services for the Chinese Super League domestic club football competition. This will include betting services on the Leidasports/Sports Craze website and mobile application, combined with other related betting services that will target the entertainment and e-sports sector.
Kai Sun, co-founder of LeidaSports, said: “The two companies will develop rich sporting data and games based on European football and basketball leagues."
In the medium-term, Ali Sports will work with the Leida Group on e-Sports initiatives with leading sports competitions such as the North American NFL American football league and National Collegiate Athletic Association college sports conferences.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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