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Cherry AB acquires Almor Holding Limited

Thursday July 2,2015 :  CHERRY GROUP ACQUIRES GERMAN-FACING ONLINE CASINO BUSINESS
 
Malta-based Almor Holding Limited targets German-speaking markets
 
The Swedish online gambling group Cherry AB announced Thursday that it has acquired 71 percent of the shares of the Malta-based company Almor Holding Limited, an online casino business specialising in German-speaking markets.
 
The effective date of the acquisition is July 1 2015 and Cherry AB will consolidate Almor within its group accounts from July 1 but have the right to earnings from May and June in the acquired balances, a company statement reveals.
 
Cherry expects Almor to report positive EBITDA in both May and June as well as the remaining part of 2015, contributing to Cherry’s Online Gaming division, which expects to report a positive EBITDA in Q3 2015. 
 
Almor’s principal brands Sunmaker, Sunnyplayer and Kingplayer have established a strong position in their core markets since the business launched in 2011, offering a large range of online casino games and a sportsbook.
 
These brands had over 55,000 active customers in the first 5 months of 2015 and a registered customer database of approximately 355,000.
 
"We believe that the business is the largest operator of Merkur Slots, developed by Edict eGaming, which are amongst the most popular slots titles in Almor’s core markets," a company spokesman said Thursday.
 
Fredrik Burvall, president and CEO of Cherry, said that the group has developed a strategic position in Germany, where it already holds all currently available online casino licenses, including the Schleswig Holstein authority.
 
"With this acquisition, Cherry immediately becomes a major online casino player in this major European market. In the short-term this enables Cherry to grow significantly and to strengthen the Online Gaming business division. The deal gives Cherry a larger and more significant presence in continental Europe, contributing positively to both our margins and our growth prospects," he said.
 
Almor was founded and continues to be managed by online gaming industry veterans with over 15 years’ experience in the sector, having held senior roles at Sportingbet, Full Tilt and CasinoClub.
 
The management team will retain a significant shareholding in Almor and will continue to run the business with a focus on international expansion of its core brands, as well as supporting the running of Cherry’s existing German business.
 
Alexander Knopf, a director of Almor, said: “Cherry’s international reach, multiple licenses, flexible technology platform and in-house game development will be highly complementary to our local market knowledge, established brands and customer base.”
 
The Cherry Group statement reveals that the group expects the acquisition will enable Cherry to increase both revenue and profit, as well as giving the company a stronger position in the German- speaking market.
 
Almor’s net gaming revenue for 2014 was Euro 11.1 million, with a profit of Euro 1.2 million. Since 1 January 2015, Almor has incurred VAT charges at 19 percent, however, this has been offset by a strong trading performance, generating net gaming revenue of Euro 5.9 million and an EBITDA of Euro 800,000 in the first five months of 2015.
 
The purchase price for 71 percent of the shares in Almor Holding Limited is Euro 4.6 million, and Cherry has the right to buy the remaining part of Almor within the next four years and eight months.
 
Payment of the initial purchase price will be made 50 percent in cash and 50 percent in Cherry shares. Further purchase consideration can be made in Cherry shares or in cash at Cherry’s discretion.

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Gambling News :

Is Gibraltar Out of Luck in US Tax Challenge - Gibraltar's challenge to the UK 15 percent point-of-consumption tax on online gambling operator revenues has already failed in the UK High Court, and it looks as if it may be rejected by the European Court of Justice too.

Quickspin are now available in Denmark - #quickspin The roll-out strengthens the long-standing partnership between the supplier and the operator, with Quickspin games already available on Vera&John’s websites around the world.

UCypher Launches - Indian entertainment and media entrepreneur Ronnie Screwvala has announced the formation of UCypher, an eSports tournament in which ten teams will compete.

Extreme Live Gaming In deal With Betsson - Extreme Live Gaming, a subsidiary of the Novomatic Interactive group, has announced a live dealer product deal with the Betsson online gambling group, with an initial launch planned for Betsson.com, followed by other brands in the Swedish group's portfolio.

Expansion Mode For BoyleSports - The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..

Safecharge Q4-2016 - Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.

ASA Most Controversial Ads of 2016 - Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.

Yggdrasi To Enter Italian Gambling Market - Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.

888sport is the latest to join sports betting integrity body ESSA - Major operator 888sport is the latest to join sports betting integrity body ESSA with the company adding its customer base and betting market platforms to ESSA’s global anti-fraud alert and reporting system.

First partypoker live event to be held in Russia - Partypoker’s new live tour will kick off in Russia on March 24, 2017 at Sochi Casino and Resort in association with Club Poker Management. Online Day 1’s will start on partypoker on March 12, 2017.

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