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Are Australian Gambling Ads Sexist
Monday September 14,2015 : ARE AUSSIE GAMBLING ADS SEXIST?
Responsible gambling body claims they are.
The often "laddish" television adverts aired by online and land gambling groups in Australia have come under attack as being sexist by the Victorian Responsible Gambling Foundation, whose chief executive Serge Sardo claims standards have reached new lows and depict the feminine gender in disrespectful ways as sex objects or naggers.
Speaking to The Age newspaper over the weekend Sardo said that the some advertisements cross the line "between sexist to outright misogynistic."
He gave as examples the Sportsbet parody of the "Fifty Shades of Grey" literary sensation, along with other ads that showed a man aggressively pushing his girlfriend's face to the side during intimacy in order to listen to racing results, and one which included a reference to a woman performing a sexual act.
Sardo claimed that this sort of advertising could contribute to and reinforce a sexist culture that establishes negative stereotypes of women.
Approached by The Age for comment, the Advertising Standards Bureau reported that over the past five years there had been just seventeen complaints regarding the depiction of women in adverts...and only one of these had been upheld in terms of the Bureau's strict code of conduct.
A spokesperson said that the Bureau carries out regular research into community perceptions in order to keep in line with public thinking, and that the research includes attitudes to the depiction of women in advertisements. The 2013 research showed that the Bureau's decisions were largely compatible with community standards, she said.
Gambling trade association, the Australian Wagering Council told the newspaper that its members adhere to the Australian Association of National Advertisers' code of ethics, which includes a provision that advertising should not employ sexual appeal in a manner which is exploitative and degrading of any individual or group of people".
The Age reports that research by the Australian Gambling Research Centre showed that the value of Australian sports betting advertising quadrupled between 2010 and 2012.
Online gambling is again the focus of media and political attention in Australia after last week’s announcement that the government is to review the Interactive Gaming Act 2001 following a furore over in-play betting
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NBA Odds: Resurgent Clippers Face Warriors in Oakland -
After a much-needed lineup shuffle, the Los Angeles Clippers (29-27 SU, 35-21 ATS) carry a four-game SU and ATS winning streak into Thursdayís game against the best team in the NBA, the Golden State Warriors (47-9 SU, 27-27-2 ATS). Tip-off is at 10:30 PM ET on TNT.
PokerStars.CZ has launched in the Czech Republic -
PokerStars.CZ has launched in the Czech Republic, becoming the first licensed online casino and poker operator under the Czech Republicís new gaming regulation. This follows on from the approval by the Czech State Supervision of Gambling and Lotteries Department.
Sunbets to Sponsor Sutton United -
Online betting operator Sun Bets has inked a one-off sponsorship deal with English association football club Sutton United for its upcoming televised clash against Arsenal FC in the FA Cup fifth round tie.
Time is Money Slot Launches -
Set to a catchy tune, Time is Money offers a free spins bonus where all wins are multiplied by up to x12 by a random multiplier, selected from the time traveling clock.
ArenaCube Signs 3 New Deals -
Under their strategic partnership, ArenaCube and Kiron will develop and launch a new version of Arena Challenge in 2017. The new version of the game will carry Kironís virtual content.
First Woman to Win a WPT Playground Championship -
Besting a field of 380, in the C$3,500 buy-in event, Zajmovic beat Jean-Francois Bouchard in heads up play, pocketed the C$261,000 first prize and a seat in the season ending WPT Tournament of Champions.
NHL Odds: Oilers-Blackhawks at the United Cente -
Fans at the United Center will be treated to a potential Western Conference playoff preview this Saturday when the upstart Edmonton Oilers visit the Chicago Blackhawks. The puck drops at 7 PM ET on WGN.
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