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MC and C gets B-LiveGaming Advertising contract
Tuesday April 8,2014 : ADVERTISING AGENCY CHOSEN TO PROMOTE BRIGHT BINGO.COM
MC&C clinches B-LiveGaming contract to promote online Bingo site.
MC and C, a British digital advertising agency with experience in the online gambling field, has announced that it has been awarded the contract to work with B-LiveGaming and promote its newly launched brand, BrightBingo.com.
The digital media team at MC&C, previously Jack Media, has successfully worked with B-LiveGaming in the past on its flagship brand Bingocams. For Bright Bingo, MC&C will provide a tailored service, drawing on the team’s experience of implementing strategies to launch new bingo brands with the aim of yielding a solid return on marketing spend.
Vikki Taylor, UK marketing manager at B-LiveGaming said, “It was important that the agency chosen to undertake this work for us was able to hit the ground running and start getting results almost immediately. During the pitch process, MC&C demonstrated a great understanding of our platform, tracking and management team and we are really pleased to be working with them moving forward.”
Emmie Faust, director of digital at MC&C said, “It’s always really exciting for us when we can use our 8 years of experience within PPC and in particular the bingo sector, to assist brands to get traction within an extremely competitive market.”
Bright Bingo.com launched this week, offering players a range of promotions and also access to more than 200 slot and instant games, including mini games from Microgaming's Quickfire such as Spring Break, Mermaids Millions and Ladies Night.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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