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MC and C gets B-LiveGaming Advertising contract
Tuesday April 8,2014 : ADVERTISING AGENCY CHOSEN TO PROMOTE BRIGHT BINGO.COM
MC&C clinches B-LiveGaming contract to promote online Bingo site.
MC and C, a British digital advertising agency with experience in the online gambling field, has announced that it has been awarded the contract to work with B-LiveGaming and promote its newly launched brand, BrightBingo.com.
The digital media team at MC&C, previously Jack Media, has successfully worked with B-LiveGaming in the past on its flagship brand Bingocams. For Bright Bingo, MC&C will provide a tailored service, drawing on the team’s experience of implementing strategies to launch new bingo brands with the aim of yielding a solid return on marketing spend.
Vikki Taylor, UK marketing manager at B-LiveGaming said, “It was important that the agency chosen to undertake this work for us was able to hit the ground running and start getting results almost immediately. During the pitch process, MC&C demonstrated a great understanding of our platform, tracking and management team and we are really pleased to be working with them moving forward.”
Emmie Faust, director of digital at MC&C said, “It’s always really exciting for us when we can use our 8 years of experience within PPC and in particular the bingo sector, to assist brands to get traction within an extremely competitive market.”
Bright Bingo.com launched this week, offering players a range of promotions and also access to more than 200 slot and instant games, including mini games from Microgaming's Quickfire such as Spring Break, Mermaids Millions and Ladies Night.
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