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Friday September 9, 2011 : Commercial cooperation leads to closer ties
Betgenius Ltd, a provider of software solutions to the global sportsbetting industry, has announced the acquisition for an undisclosed consideration of user experience and front-end specialist, Boolabus.
Founded in 2008, the Boolabus team of designers and developers have produced a suite of products which increase bookmaker revenues across multiple web, mobile and touchscreen products by enhancing the user experience through multi-platform user interfaces. The company's flagship ‘Betstream’ products offer bookmakers an easy to integrate, content-rich experience that increases customer engagement and turnover.
Boolabus is probably best known for its work in live betting application development, delivering real-time commentary, statistics and bet suggestions based on live pricing data for some of the industry's top sportsbooks, including Skybet, Totesport, Betfred and Sportingbet.
Brian MacSweeney, founder and managing director of Boolabus, has joined Betgenius as a director with a focus on the user experience. In this role, he will champion development of user-focused products across the wider business and head up a newly formed team.
This acquisition enhances the Betgenius product offering and highlights the importance of the user experience for Bookmaker success, said CEO, Mark Locke: “Having worked closely with Boolabus for many years we are delighted to welcome Brian and his team to Betgenius. Betstream will be a valued addition to our portfolio of products, allowing us to provide our client base with a turnkey end-to-end solution for their betting needs.”
Speaking about the Boolabus relationship with Betgenius, MacSweeney commented: “We’ve already jointly delivered successful products that have harnessed [both] power and experience. Boolabus has been focused on making the user experience realtime, engaging, measurable and on increasing usage and turnover.
"As a result of the acquisition, we’ve accelerated development of our user experience offering to deliver the multi-platform, data-driven realtime sportsbook that operators want.”
McSweeney's input on the board will be particularly valuable, based on his experience at Boolabus and prior to that in an impressive career that has included setting-up and managing Endemol Gaming, creating the Deal or No Deal gaming product range and working with many global leaders in the fields of internet lottery, poker and live betting.

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Wanajump Launches - #Wanajump Spanish online and land gambling operator Grupo R. Franco appears to be emulating the William Hill group, announcing this week that it is to begin a start-up accelerator program for innovative entrepreneurs, which it has titled Wanajump.

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Oshi online casino now accepts fiat currencies - The Oshi online casino, which started just a year ago as a Bitcoin-denominated operation, has described its expanded activity in a statement this week, noting that in addition to Bitcoin it now accepts fiat currencies and has added new game providers to its roster of suppliers.

New Standards for UK Online Gambling - Online gambling service and technology providers, along with operators and testing agencies will be studying the new gambling software and technical standards proposal published by the UK Gambling Commission following a public consultation.

Pennsylvania Gambling Bill 1887 returned with additions - The interaction between the Pennsylvanian House and the state Senate has become increasingly like watching a game of ping pong as the two political establishments wrestle with online gambling legalization and court-ordered tax fixes in the dying days of the current political season.

UKs Advertising Standards Authority vs Ladbrokes - A Ladbrokes Casino email promo has fallen foul of the UKs Advertising Standards Authority who deemed significant terms and conditions concerning bonusing to be unclear or misleading.

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Tom Horn Awarded Malta Gaming License - Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.

Calvin Ayre invests in new Antigua Business Center - Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.

Attack of the Zombies Slot - Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.

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