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Betify and Fenway Games Launch

Tuesday October 14,2014 : GAMCROWD'S FIRST ONLINE GAMBLING STARTUPS LAUNCHED
 
Betify and Fenway Games pitching for investment from multiple backers in return for equity.
 
The online crowd-funding website GamCrowd.com has launched the first start-ups, Betify and Fenway Games, on its equity platform.
 
Betify is a mobile app that allows users to set or receive challenges from their friends and win rewards, such as tech products and vouchers or trips and experiences, if their challenge becomes popular in the community.
 
The network can be exploited by businesses wanting to target new locations, engage with users, encourage loyalty and promote their products in the Betify reward centre to boost sales. Analytics help brands learn about customer interaction with their products, key demographics, viral spread, return on investment, and other metrics.
 
Betify has already raised £185,000 via incubation and seed funding rounds. Through GamCrowd, it is looking to add another £300,000 in return for 15 percent equity from investors, as it prepares to launch.
 
The company plans to drive revenues through B2B contracts with brands that will subscribe to its premium content and B2C sales to individual users who will spend on in-app purchases. The app soft launched on September 22 and has more than 200 members and five strong B2B prospects.
 
“Gamification has proven to be a successful tool in rousing engagement and now betification is the natural progression,” said Samuel Huber, founder and CEO of Betify. “It is said that 90 percent of a brand’s following never interact with the content[i] Betify helps solve the problem of how to stimulate the passive majority of social media followers.”
 
“The unstoppable success of the #icebucketchallenge highlights the huge potential for a challenge-based platform like Betify. We bridge the gap between businesses and consumer services by providing a strong incentive – actual products that can be won – for users to get involved with brands,” Huber added.
 
Fenway Games is a developer of real-time, mobile and social products that operate during live sporting events and offer a high turnover of wagering opportunities.
 
Its flagship title, SwitchPlayed, allows small-stakes bets to be placed in-play, to predict what will happen next in a football match, from a shot, goal, red or yellow card, foul, save, offside or penalty. Players can compete in league tables, achieve bragging rights, chat live over social media and win extra credits based on performance.
 
“Fenway Games produces unique, easy-to-understand playing experiences. Our games, like SwitchPlayed, tap into the emotions that fans experience while they are watching or listening to live sport,” said Peter Gough, founder and CEO of Fenway Games. “We feel that there is an uncatered-for market between social and sports betting to which our games are perfectly suited.”
 
The company’s predicted revenue streams are through in-app advertising, virtual goods purchases and customer conversion to mobile sportsbook. Fenway Games is pitching for £50,000 of investment to fund product build, data feed subscriptions, marketing, design and consultancy, ahead of a projected go-live in February 2015.
 
“Betify and Fenway Games prove that innovation is alive and well in the gambling industry,” said Chris North, CEO of GamCrowd.
 
“The two companies are two entirely different propositions; Betify is a more developed product requiring a greater level of backing, while Fenway Games might appeal to investors looking to get involved in a project at an earlier stage.”



Gambling News :

Alegriabet Finally Launches - Our online betting site will deliver a full, market-leading suite of services including pre-match and live betting as well as virtual sports

International Table Tennis Federation in deal with Sportradar. - The International Table Tennis Federation (ITTF) has today announced it has signed a brand-new integrity partnership with Sportradar utilising the organisation’s world-leading monitoring, intelligence and prevention solutions to help safeguard the sport against match fixing.

NBA odds on Thunder vs. Pacers Game? - This Wednesday night in Indianapolis, Paul George is due to play his first game at the Fieldhouse as a member of the Oklahoma City Thunder (12-13 SU, 8-17 ATS). But George might not face the Indiana Pacers (15-11 SU, 16-10 ATS); he’s listed as day-to-day with a right calf contusion. Tip-off is at 7 PM ET on ESPN.

2 New Christmas Slots For Microgaming - Microgaming’s jolly game additions this December. Microgaming adds two more games to kick off the festive season, in addition to its action-packed Highlander online slot.

SportsBetting Supreme Court Showdown - Sports Law, Betting and Integrity leaders convene to preview Supreme Court Showdown. Thought leaders weigh in on Christie vs. NCAA (which in January will shift to Murphy vs. NCAA)

Mega Moolah Progressive Slot Pays Again - On 15 November 2017, the Mega Moolah jackpot was won by a Grand Mondial Casino player. They took home €938,306.35.

Microgame S.p.A. in deal with Prima Networks - Prima Networks, powered by Microgaming, has signed a deal with Microgame S.p.A., the leading Italian gaming service provider.

NBA Odds: Heat Can Burn Cavaliers in Cleveland - The Cleveland Cavaliers (12-7 SU, 6-12-1 ATS) may have turned their season around, but they’ve got a challenging matchup this Tuesday against the Miami Heat (9-9 SU, 7-9-2 ATS), tipping off at 7 PM ET on NBA-TV. Miami is 7-4 SU and 6-5 ATS against the Cavs since LeBron James went back to Cleveland in 2014.

Games Concept Day in Malta - The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.

AFC’s fight against match-fixing - The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.

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