Bettorlogic and Arsenal FC in deal

Bettorlogic, the form analysts backed by Betfair founder Andrew Black and former Sportingbet CEO Nigel Payne, has announced a partnership with Arsenal.com in which the UK famous football club's website will host Bettorlogic’s unique Player PRO tool. Arsenal FC is the first football club to sign a deal with the sports analysts and will use the tool to generate editorial content for upcoming games.

Bettorlogic's Player PRO examines the influence of all players and player combinations across the major football leagues.

Mike Falconer, CEO Bettorlogic, comments: “Arsenal.com is one of the most viewed sports websites in Britain and it’s pleasing that they’ve recognised the quality Player PRO can add to editorial content. This is an exciting new step for Bettorlogic and we look forward to working alongside Arsenal.com to produce some of the most interesting, unique analytical content available.”

Bettorlogic develops unique state-of-the-art betting tools allowing users to analyse form very quickly and easily – both pre-event and in-play. The company claims that its white-label Form labs are proven to stimulate betting interest and customer loyalty - and are being integrated into a number of major websites for online sportsbooks and media-owners.

In March 2009, Bettorlogic signed a major strategic partnership with Sportradar, a supplier of sportsbook services, to distribute the Bettorlogic range of Form lab and Trader lab products throughout their 350 strong sportsbook customer network.

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