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BHE sets sights on new media with MX Digital deal
December 19,2012 : LOS ANGELES TV GROUP IN MOVE INTO SOCIAL CASINO GAMING
BHE sets sights on new media with MX Digital deal
Los Angeles-based television group Bischoff Hervey Entertainment Television announced Tuesday that it has acquired a 50 percent equity interest in social games developer MX Digital with a view to opening up new media opportunities in the social casino sector.
Founded four years ago, MX Digital has grown into a top international developer of interactive, casino, and betting games that are delivered on a variety of online and mobile platforms to clients in over 20 countries.
Eric Bischoff, who, along with Jason Hervey, founded BHE TV in 2003 said Tuesday: "We're expanding into an entirely new sector of entertainment and content," pointing out that in a recent study Morgan Stanley analysts projected that casino-style games on social networks alone may be worth as much as $7 billion by 2015, given the dramatic growth rates in the sector.
"Combining the skill sets of Bischoff Hervey Entertainment with those at MX puts us at a unique advantage in this explosive business sector," noted Bischoff.
BHE TV has produced shows for Discovery Channel, CMT, NBC, VH-1, TruTV, SPIKE TV, and the CW. Recently, the company broke new ground by moving into the scripted comedy genre, with the first season of "See Dad Run", starring Scott Baio and currently airing on Nick at Nite.
MX Digital's Ike McFadden said: "The partnership is the perfect strategic fit for us. The relationships and experience BHE TV has built in the entertainment and licensing world allow us to significantly broaden our content, and access top entertainment brands quickly."
Jason Hervey added: "Combine the enormous growth in online gaming globally, and the explosion in popularity of mobile, and social games, and you've got an emerging sector that's already massive. Getting in on the ground floor of an entirely new medium is a once-in-a-lifetime opportunity."
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