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3 gambling firms form alliance
1/20/10 - Online game show pioneer Amuso has formed a strategic alliance with online gaming network operator, Cashball Ltd. and Sweden’s innovative gaming technology provider, NYX Interactive AB, to create a new gaming experience for UK players.
The three companies will combine their popular game formats and expertise to create a competitive force within the UK online gaming industry. The trio is in the process of developing a trivia gaming network with an integrated bingo and casino suite, based on the NYX account and delivering mainstream appeal and casino gaming in one online venue.
The network will also feature major TV quiz show formats to widen the appeal of online cash gaming entertainment and attract new players. The Cashball branded bingo network will go live in Britain in Q1 2010 and will be syndicated to existing and new media partners.
Currently bingo is a GBP 1 billion pound industry while TV game shows command five times that globally, a spokesman for the alliance said this week. As a result, the potential for generating revenues from online trivia gaming is now considerable and developing rapidly. Several deals have already been signed or are in advanced stages with major TV production companies to bring popular quiz show formats to the network, creating the potential to deliver traffic and revenue.
Amuso already has a strong market share in the UK, currently operating standalone cash trivia platforms on a number of media and social networking partner sites, including MySpace, Bebo, WAYN, MTV, as well as Associated Newspapers’ Metro and This Is properties, with a combined reach of over 15 million users.
For full service gaming operator, Cashball Ltd, the deal will see the launch of the first Cashball-branded UK bingo network alongside its existing Spanish and Scandinavian networks. While for Swedish gaming technology provider, NYX Interactive, it offers the opportunity to break into the UK market with a differentiated offering and additionally use that as a potential springboard for further expansion across Europe.
Steve Cook, director of sales and marketing at NYX Interactive, said: “The tie up between the three companies is very significant because, in partnership Amuso and NYX can deliver a strong portfolio of games and gaming products while Cashball Ltd. will provide the operations and support. There is a unique fit between bingo and entertaining quiz games and NYX is pleased to offer Amuso’s branded games to our existing customers while Amuso will offer our bingo.”
Barak Rabinowitz, CEO and co-founder of Amuso, said: “We are thrilled to partner with NYX and Cashball Ltd. to bring a fresh and compelling offering to the market. The NYX platform will enable us to lead the market for trivia gaming in the UK and beyond."
Carl Ståhle, head of international operations at Cashball Ltd, commented: "The combination of trivia, bingo and casino fits our target group perfectly and the variation of the entertainment will encourage people to spend more time playing. We look forward to adding the Amuso Trivia as part of our full service offering.”
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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