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Cataboom in deal with Ruby Seven Studios

RUBY SEVEN STUDIOS AND CATABOOM IN COLLABORATIVE AGREEMENT
 
Social casino gaming to benefit from partnership.
 
Behavioural marketing platform provider Cataboom has signed a collaborative deal with the US social casino gaming company Ruby Seven Studios which will enhance the latters service to two of its major gaming clients, Tropicana Entertainment and Delaware North.
 
In a statement Thursday the companies claim that the $1.5 billion social casino gaming industry engages more than 75 percent of its audience on smartphones, and 49 percent on both mobile and desktop, and the partnership will help Ruby Seven clients to optimise performance in the sector.
 
"The most recent integration resulting from this partnership includes Lucky North Casino, a new free casino game available for download in the Google Play Store," the statement advises.
 
The agreement is that CataBoom will incorporate gaming technologies that enable instant rewards to enhance Ruby Seven Studios’ current social casino games, helping the supplier to further engage players across platforms.
 
The partnership also extends offline to land-based casinos that Ruby Seven works with.
 
Players will be instantly rewarded no matter whether they win or lose, enticing new and existing players to keep coming back for more, the statement claims. Currently, players can win prizes that include gift cards, in-game currency and the chance to win $100,000.
 
The result is a more positive user experience and growth in retention.
 
Michael Carpenter, CEO of Ruby Seven Studios said in the statement:
 
“Incorporating real prizes into our games helps differentiate our offerings from others in the crowded social casino space, and helps keep us on our players’ minds. CataBoom’s technology solutions allow us to reward players with items that are of value to them and, as a result, we’re seeing higher levels of engagement and return.”
 
With 7 out of 10 players choosing social casino games due to graphics or theme, CataBoom is additionally helping Ruby Seven Studios stand out with its customisation options.
 
Each campaign is personalised based on the game and property. CataBoom is also scalable, so that players can enjoy a gaming experience on both mobile and desktop, enabling Ruby Seven to capture the high percentage of players that migrate between platforms.
 
“At CataBoom, we understand that providing a high-stakes prize, coupled with a game, can boost player acquisition and grow retention by as much as 90 percent day over day,” said Todd McGee, CEO of CataBoom. “Our technology solutions make it easy for social casinos to incorporate these crucial elements into their games."

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Gambling News :

Anti Gambling bill S. 3376 - #s3376 Industry observers were taken by surprise late Friday when a little-known Republican Senator from Arkansas, Tom Cotton, filed the beginnings of a new bill in the US Senate Committee on the Judiciary in what appears to be a move to toughen the US legal stance on the Unlawful Internet Gaming Enforcement Act of 2006 and possibly the 1961 Wire Act.

2016 WPT Borgata Main Event Results - @MrJesseJames888 Four years ago the poker world watched as Jesse Sylvia and Greg Merson fought it out in the heads up of the World Series of Poker main event, with Sylvia narrowly defeated but taking home a second placing pay check for $5,292,889.

G-Sports debuts with the game Road Redemption - #esports Land, online and mobile gambling publisher Gamblit Gaming has debuted in the burgeoning eSports sector, unveiling its new eSports platform branded G-Sports with the hit PC and console game Road Redemption.

French licensed gambling operators lost $5M in 2015 - #france Numbers released by the French online gambling regulator ARJEL have illustrated the continued folly of a ring-fenced and restricted online gambling market saddled with a harsh and operator-unfriendly tax regime.

NO PRIVATISATION FOR ONTARIO LOTTERY - The privatisation of the Ontario provincial lottery will not go ahead despite proposals by major companies like IGT-GTech, Scientific Games and Rogers Communications submitted in response to the provincial government’s 2014 Request for Proposals.

Space Invaders wins Best Slot Product Award - The growing emphasis on skill-based slot machines that are more appealing to the millennial demographic has seen Scientific Games awarded a Best Slot accolade for its Space Invaders game at the 2016 Gaming and Technology Awards.

Loss Recovery Act has again been defeated in a class action lawsuit - #gameofwar Illinois notorious Loss Recovery Act has again been defeated in a class action lawsuit...this one emanating from in-game activity on a mobile social gaming video game.

NEW MARKETING CAMPAIGN FROM LADBROKES - The Ladbrokes land and online gambling group has launched its latest marketing campaign, with the first television advertisements ready to screen this Saturday.

Gamesys acquires Snowcat Games - London online gambling provider Gamesys has announced the acquisition of Estonian online gambling games developer Snowcat Games for an undisclosed consideration, noting that the deal will strengthen its development capabilities.

BetConstruct adds virtual sports products - The Golden Race package includes premium virtual content including; football, tennis, Real MMA Fighting, horse and greyhound racing, along with lotto and keno games content.

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