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Cataboom in deal with Ruby Seven Studios

RUBY SEVEN STUDIOS AND CATABOOM IN COLLABORATIVE AGREEMENT
 
Social casino gaming to benefit from partnership.
 
Behavioural marketing platform provider Cataboom has signed a collaborative deal with the US social casino gaming company Ruby Seven Studios which will enhance the latters service to two of its major gaming clients, Tropicana Entertainment and Delaware North.
 
In a statement Thursday the companies claim that the $1.5 billion social casino gaming industry engages more than 75 percent of its audience on smartphones, and 49 percent on both mobile and desktop, and the partnership will help Ruby Seven clients to optimise performance in the sector.
 
"The most recent integration resulting from this partnership includes Lucky North Casino, a new free casino game available for download in the Google Play Store," the statement advises.
 
The agreement is that CataBoom will incorporate gaming technologies that enable instant rewards to enhance Ruby Seven Studios’ current social casino games, helping the supplier to further engage players across platforms.
 
The partnership also extends offline to land-based casinos that Ruby Seven works with.
 
Players will be instantly rewarded no matter whether they win or lose, enticing new and existing players to keep coming back for more, the statement claims. Currently, players can win prizes that include gift cards, in-game currency and the chance to win $100,000.
 
The result is a more positive user experience and growth in retention.
 
Michael Carpenter, CEO of Ruby Seven Studios said in the statement:
 
“Incorporating real prizes into our games helps differentiate our offerings from others in the crowded social casino space, and helps keep us on our players’ minds. CataBoom’s technology solutions allow us to reward players with items that are of value to them and, as a result, we’re seeing higher levels of engagement and return.”
 
With 7 out of 10 players choosing social casino games due to graphics or theme, CataBoom is additionally helping Ruby Seven Studios stand out with its customisation options.
 
Each campaign is personalised based on the game and property. CataBoom is also scalable, so that players can enjoy a gaming experience on both mobile and desktop, enabling Ruby Seven to capture the high percentage of players that migrate between platforms.
 
“At CataBoom, we understand that providing a high-stakes prize, coupled with a game, can boost player acquisition and grow retention by as much as 90 percent day over day,” said Todd McGee, CEO of CataBoom. “Our technology solutions make it easy for social casinos to incorporate these crucial elements into their games."

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Gambling News :

Malta Gaming Authority's half-year 2016 report - There are 490 gaming license in issue and 257 gaming companies in operation....in the first six months of 2014, those figures were 414 and 271 respectively;

Macau ATM Transaction Limit Lowered - The Monetary Authority of Macau moved quickly Friday to quell market concern caused by a newspaper report late Thursday that it was about to slash ATM limits in half .

Vegas Mobile Casino Gets Live Dealer Games - Vegas Mobile Casino has partnered with Swedish online gambling game developer NetEnt, which has supplied a new live dealer offering that includes desktop Blackjack and desktop and mobile Roulette.

Cosmic Crystals SLot Launches - 1X2 Gaming's latest online slot titled Cosmic Crystals is a 5 reel, 50 pay-line game with a futuristic outer space feel, gems galore, and features that include a sticky Wild reel, re-triggering Free Spins, Scatters and a claimed 95 percent RTP.

Playtech Live launches dedicated live roulette room - Playtech's live dealer arm, Playtech Live has launched a dedicated live roulette room operating from a fully custom-built studio bursting with colorful Christmas decorations.

Australian Open To Dunp Gambling Ads - Court-side advertisements, which have been criticized as promoting gambling and thereby contributing indirectly to the specter of match-fixing, are to be discontinued in 2017 from the Australian Open tennis championships, Tennis Australia has confirmed.

Olympique Lyonnais In Sponsorship Deal With FDJ - The agreement allows FDJ to introduce its ParionsSport betting terminals in the Parc OL stadium, and the promotion by the club of its website of the same name

BaFin CrackDown on Spread Betting - The UK Financial Conduct Authority's crackdown on financial and stocks spread betting via contracts for difference has been followed by similar moves in Germany, where the financial regulator BaFin announced similar new restrictions Thursday.

How is the CDC Group Spending its Money - Questions are being asked about how the UK government's private equity arm, the CDC Group plc (formerly the Commonwealth Development Corporation) spends the billions it is allocated to alleviate international poverty, The Guardian newspaper reported Friday.

Voodoo Slot Released - The Prague-based online gambling games developer Endorphina is going against the trend of Christmassy-themed offerings at this time of the year, instead going for the popular horror genre in its new slot Voodoo, released to operators today (Friday).

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