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TESTIMONIAL ADVERTISING FOR GAMBLING CONFERENCE ORGANISER

Friday, October 14, 2011 : New advertising campaign for 2012 features top industry executives
 
Clarion Events, the British company that puts together major online gambling industry expos and conferences like ICE, has adopted a testimonial form of advertising for its 2012 season, recruiting some of its most celebrated stakeholders to ‘do the talking’.
 
The ‘Talking ICE’ campaign, which will be run through international print and digital media, features some of gaming’s most influential thought leaders, including Nick Harding, CEO, Praesepe; Simon Burridge, CEO, Virgin Games; Jim Cremin, Journalist on The Racing Post; Fabrizio Alberici, CEO, Alberici SPA; Ron Goudsmit, Chairman, European Casino Association; Craig Churchill, IGT, Senior Vice President of International; Peter Naessens, Head of Regulatory Advice Unit, R&D, Belgian Gaming Commission; Peter Gideon Bierer, Executive Vice President of New Media, International Game Technology and Jens Halle, Managing Director of Novomatic’s international subsidiary Austrian Gaming Industries GmbH.
 
Chris Jones of Scott & James Communications, the agency responsible for developing the campaign, said: “One of the many ‘stand-out’ characteristics of ICE - Totally Gaming is the level of engagement it enjoys with so many stakeholders drawn from all sectors of gaming.
 
“Many of the industry’s leading figures feature in the campaign which sets out the key features and benefits of attending the world’s most influential gaming exhibition in their own words.
 
“We have been very conscious of the importance of talking with the visitor audience in a grown up way which means applying advertising credentials more associated with business to consumer campaigns. The ICE - Totally Gaming audience is amongst the most sophisticated group of international business executives and should be treated accordingly.
 
“The Talking ICE campaign, which will run throughout the above and below-the-line marketing activities in support of 2012, has the flexibility to grow and add new talking advocates as the dates for the exhibition get closer.”



Gambling News :

NHL Odds: Lightning go for Season Sweep Over Red Wings - The Tampa Bay Lightning (37-29-9) have been doing everything possible to make a fourth straight appearance in the Stanley Cup Playoffs. Without star centre Steven Stamkos, Nikita Kucherov (38 goals, 40 assists) and Victor Hedman (15 goals, 47 assists) have stepped up and will look to continue their strong play against the Wings. Game time is 7:30 PM ET on FS-D.

MPN Charity Poker Tournament at ICE 2017 - During what was a busy three-days for Microgaming at ICE Totally Gaming 2017, the MPN team enjoyed a charity poker tournament with Microgaming operators on Tuesday 7 February.

US$30M DUBAI WORLD CUP - Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

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