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TESTIMONIAL ADVERTISING FOR GAMBLING CONFERENCE ORGANISER
Friday, October 14, 2011 : New advertising campaign for 2012 features top industry executives
Clarion Events, the British company that puts together major online gambling industry expos and conferences like ICE, has adopted a testimonial form of advertising for its 2012 season, recruiting some of its most celebrated stakeholders to ‘do the talking’.
The ‘Talking ICE’ campaign, which will be run through international print and digital media, features some of gaming’s most influential thought leaders, including Nick Harding, CEO, Praesepe; Simon Burridge, CEO, Virgin Games; Jim Cremin, Journalist on The Racing Post; Fabrizio Alberici, CEO, Alberici SPA; Ron Goudsmit, Chairman, European Casino Association; Craig Churchill, IGT, Senior Vice President of International; Peter Naessens, Head of Regulatory Advice Unit, R&D, Belgian Gaming Commission; Peter Gideon Bierer, Executive Vice President of New Media, International Game Technology and Jens Halle, Managing Director of Novomatic’s international subsidiary Austrian Gaming Industries GmbH.
Chris Jones of Scott & James Communications, the agency responsible for developing the campaign, said: “One of the many ‘stand-out’ characteristics of ICE - Totally Gaming is the level of engagement it enjoys with so many stakeholders drawn from all sectors of gaming.
“Many of the industry’s leading figures feature in the campaign which sets out the key features and benefits of attending the world’s most influential gaming exhibition in their own words.
“We have been very conscious of the importance of talking with the visitor audience in a grown up way which means applying advertising credentials more associated with business to consumer campaigns. The ICE - Totally Gaming audience is amongst the most sophisticated group of international business executives and should be treated accordingly.
“The Talking ICE campaign, which will run throughout the above and below-the-line marketing activities in support of 2012, has the flexibility to grow and add new talking advocates as the dates for the exhibition get closer.”
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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