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TESTIMONIAL ADVERTISING FOR GAMBLING CONFERENCE ORGANISER

Friday, October 14, 2011 : New advertising campaign for 2012 features top industry executives
 
Clarion Events, the British company that puts together major online gambling industry expos and conferences like ICE, has adopted a testimonial form of advertising for its 2012 season, recruiting some of its most celebrated stakeholders to ‘do the talking’.
 
The ‘Talking ICE’ campaign, which will be run through international print and digital media, features some of gaming’s most influential thought leaders, including Nick Harding, CEO, Praesepe; Simon Burridge, CEO, Virgin Games; Jim Cremin, Journalist on The Racing Post; Fabrizio Alberici, CEO, Alberici SPA; Ron Goudsmit, Chairman, European Casino Association; Craig Churchill, IGT, Senior Vice President of International; Peter Naessens, Head of Regulatory Advice Unit, R&D, Belgian Gaming Commission; Peter Gideon Bierer, Executive Vice President of New Media, International Game Technology and Jens Halle, Managing Director of Novomatic’s international subsidiary Austrian Gaming Industries GmbH.
 
Chris Jones of Scott & James Communications, the agency responsible for developing the campaign, said: “One of the many ‘stand-out’ characteristics of ICE - Totally Gaming is the level of engagement it enjoys with so many stakeholders drawn from all sectors of gaming.
 
“Many of the industry’s leading figures feature in the campaign which sets out the key features and benefits of attending the world’s most influential gaming exhibition in their own words.
 
“We have been very conscious of the importance of talking with the visitor audience in a grown up way which means applying advertising credentials more associated with business to consumer campaigns. The ICE - Totally Gaming audience is amongst the most sophisticated group of international business executives and should be treated accordingly.
 
“The Talking ICE campaign, which will run throughout the above and below-the-line marketing activities in support of 2012, has the flexibility to grow and add new talking advocates as the dates for the exhibition get closer.”

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Gambling News :

Tain Fast Bet - Our readers will recall Tain recently increased the number of live events it covers each month to 23,000, covering both traditional markets such as football, tennis and US sports and the more obscure curling, biathlon and Water Polo.

Olympic Entertainment Group Mobile Gaming - In its full-year 2016 report, Olympic Entertainment Group (OEG) has informed the establishment of a Malta-based company registered to facilitate its intended expansion into remote gambling.

Circus Evolution HD Slot - Malta-based content provider World Match has released its first title of 2017, “Circus Evolution HD”, a 5-reel, 3-row, circus-themed adventure offering Free Spins, Wilds and a Bonus Game.

Kindred Group Gets EU Recommendation on Consumer Protection - Kindred Group (formerly Unibet) has become the first operator to successfully meet the requirements of the EU Recommendation on Consumer Protection and Responsible Gambling following an external audit.

17 Crown people still detained - Reports from China over the weekend suggest that the 17 Crown people still detained could be looking at another twelve months of imprisonment as investigations into their alleged and still unspecified crimes drag on

SB1400 Virginia Poker Skill Game Bill - Her bill SB1400 is currently with the Senate General Laws and Technology Committee, whose 15 members will decide whether to progress it or condemn the Senator to another year of failure.

Pennsylvania Video Gaming Association - With the focus on Pennsylvania as the most likely next US state to legalize online gambling as part of a general gambling expansion measure, reporters noted this week the emergence of a new lobbying group in the state - the Pennsylvania Video Gaming Association.

Stiffer Problem Gambling Penalties in UK - The Guardian newspaper reports that the UK Gambling Commission plans to unveil new enforcement strategies on problem gambling and money laundering prevention this month, laying down tougher penalties for operators who fail to tackle these issues.

Malaysian police Destroy over 5000 Gambling Computers - Malaysian police in Kajang have destroyed 5,042 computer sets seized in online gambling raids over the past two years, explaining that the action is designed to take the machines out of circulation.

Spartan Poker vs SpartanPoker name War - Pokerguru, which owns the brand SpartanPoker.com, has threatened to sue the Indian Poker Championship over its use of the title Spartan Poker, and recently published a notification that it is not associated with the IPC version of the brand.

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