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Clickthrough Marketing SEO Report
In it's first Quarter 1 2009 report on search marketing, specialist Clickthrough Marketing this week notes that against all the current economic odds, the major online betting companies are more than holding their own in a business sense. One of the reasons is undoubtedly that the gambling sector has learned the importance of online marketing, and is increasingly playing the game with the search engines to win punters and new business, and promote major events.
Clickthrough claims that recent research has indicated that at least 50 percent of traffic to a website now comes through the search engines and paid search. Consequently, it is those companies who can dominate the search engines rankings who stand to win the business. The company's latest report shows the methods that betting companies are using to capture the attention of online users, and hence market share, during Q1 2009.
The Q1 2009 Gambling Sector Report gives a detailed insight into the search phrase landscape for the online gambling sector in the UK market. It compares the main broad types of gambling related phrases: Poker, Bingo, Gambling, Betting, Casino, as well as assessing the cost per clicks for the top 90 percent of searched on key phrases.
The report then goes on to compare the percentage visibility scores between all the major online gambling players in Pay Per Click. Leaders of the PPC race were William Hill, 888, Bet365, BetFair and Virgin Games.
The report also examines why Google is ranking gambling websites for natural search terms for all the key phrases – and presents a comparison chart showing leading players on natural rankings.
Gambling News :
US$30M DUBAI WORLD CUP -
Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.
NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
NHL Odds: Reeling Flyers Seek Relief in Pittsburgh -
#nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.
Dollars to Donuts Slot Launch -
Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.
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