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Clickthrough Marketing SEO Report
In it's first Quarter 1 2009 report on search marketing, specialist Clickthrough Marketing this week notes that against all the current economic odds, the major online betting companies are more than holding their own in a business sense. One of the reasons is undoubtedly that the gambling sector has learned the importance of online marketing, and is increasingly playing the game with the search engines to win punters and new business, and promote major events.
Clickthrough claims that recent research has indicated that at least 50 percent of traffic to a website now comes through the search engines and paid search. Consequently, it is those companies who can dominate the search engines rankings who stand to win the business. The company's latest report shows the methods that betting companies are using to capture the attention of online users, and hence market share, during Q1 2009.
The Q1 2009 Gambling Sector Report gives a detailed insight into the search phrase landscape for the online gambling sector in the UK market. It compares the main broad types of gambling related phrases: Poker, Bingo, Gambling, Betting, Casino, as well as assessing the cost per clicks for the top 90 percent of searched on key phrases.
The report then goes on to compare the percentage visibility scores between all the major online gambling players in Pay Per Click. Leaders of the PPC race were William Hill, 888, Bet365, BetFair and Virgin Games.
The report also examines why Google is ranking gambling websites for natural search terms for all the key phrases – and presents a comparison chart showing leading players on natural rankings.
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Gambling News :
Tain Fast Bet -
Our readers will recall Tain recently increased the number of live events it covers each month to 23,000, covering both traditional markets such as football, tennis and US sports and the more obscure curling, biathlon and Water Polo.
Olympic Entertainment Group Mobile Gaming -
In its full-year 2016 report, Olympic Entertainment Group (OEG) has informed the establishment of a Malta-based company registered to facilitate its intended expansion into remote gambling.
Circus Evolution HD Slot -
Malta-based content provider World Match has released its first title of 2017, “Circus Evolution HD”, a 5-reel, 3-row, circus-themed adventure offering Free Spins, Wilds and a Bonus Game.
17 Crown people still detained -
Reports from China over the weekend suggest that the 17 Crown people still detained could be looking at another twelve months of imprisonment as investigations into their alleged and still unspecified crimes drag on
SB1400 Virginia Poker Skill Game Bill -
Her bill SB1400 is currently with the Senate General Laws and Technology Committee, whose 15 members will decide whether to progress it or condemn the Senator to another year of failure.
Pennsylvania Video Gaming Association -
With the focus on Pennsylvania as the most likely next US state to legalize online gambling as part of a general gambling expansion measure, reporters noted this week the emergence of a new lobbying group in the state - the Pennsylvania Video Gaming Association.
Stiffer Problem Gambling Penalties in UK -
The Guardian newspaper reports that the UK Gambling Commission plans to unveil new enforcement strategies on problem gambling and money laundering prevention this month, laying down tougher penalties for operators who fail to tackle these issues.
Spartan Poker vs SpartanPoker name War -
Pokerguru, which owns the brand SpartanPoker.com, has threatened to sue the Indian Poker Championship over its use of the title Spartan Poker, and recently published a notification that it is not associated with the IPC version of the brand.
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