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Clickthrough Marketing SEO Report
In it's first Quarter 1 2009 report on search marketing, specialist Clickthrough Marketing this week notes that against all the current economic odds, the major online betting companies are more than holding their own in a business sense. One of the reasons is undoubtedly that the gambling sector has learned the importance of online marketing, and is increasingly playing the game with the search engines to win punters and new business, and promote major events.
Clickthrough claims that recent research has indicated that at least 50 percent of traffic to a website now comes through the search engines and paid search. Consequently, it is those companies who can dominate the search engines rankings who stand to win the business. The company's latest report shows the methods that betting companies are using to capture the attention of online users, and hence market share, during Q1 2009.
The Q1 2009 Gambling Sector Report gives a detailed insight into the search phrase landscape for the online gambling sector in the UK market. It compares the main broad types of gambling related phrases: Poker, Bingo, Gambling, Betting, Casino, as well as assessing the cost per clicks for the top 90 percent of searched on key phrases.
The report then goes on to compare the percentage visibility scores between all the major online gambling players in Pay Per Click. Leaders of the PPC race were William Hill, 888, Bet365, BetFair and Virgin Games.
The report also examines why Google is ranking gambling websites for natural search terms for all the key phrases – and presents a comparison chart showing leading players on natural rankings.
Gambling News :
Alegriabet Finally Launches -
Our online betting site will deliver a full, market-leading suite of services including pre-match and live betting as well as virtual sports
International Table Tennis Federation in deal with Sportradar. -
The International Table Tennis Federation (ITTF) has today announced it has signed a brand-new integrity partnership with Sportradar utilising the organisation’s world-leading monitoring, intelligence and prevention solutions to help safeguard the sport against match fixing.
NBA odds on Thunder vs. Pacers Game? -
This Wednesday night in Indianapolis, Paul George is due to play his first game at the Fieldhouse as a member of the Oklahoma City Thunder (12-13 SU, 8-17 ATS). But George might not face the Indiana Pacers (15-11 SU, 16-10 ATS); he’s listed as day-to-day with a right calf contusion. Tip-off is at 7 PM ET on ESPN.
2 New Christmas Slots For Microgaming -
Microgaming’s jolly game additions this December. Microgaming adds two more games to kick off the festive season, in addition to its action-packed Highlander online slot.
SportsBetting Supreme Court Showdown -
Sports Law, Betting and Integrity leaders convene to preview Supreme Court Showdown. Thought leaders weigh in on Christie vs. NCAA (which in January will shift to Murphy vs. NCAA)
NBA Odds: Heat Can Burn Cavaliers in Cleveland -
The Cleveland Cavaliers (12-7 SU, 6-12-1 ATS) may have turned their season around, but they’ve got a challenging matchup this Tuesday against the Miami Heat (9-9 SU, 7-9-2 ATS), tipping off at 7 PM ET on NBA-TV. Miami is 7-4 SU and 6-5 ATS against the Cavs since LeBron James went back to Cleveland in 2014.
Games Concept Day in Malta -
The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.
AFC’s fight against match-fixing -
The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.
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