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Betgenius licences Connextra to PaddyPower
02/24/2012 : CONNEXTRA FOR SPORTSBET
Another bookmaker takes up Betgenius product
Data-driven software solutions provider Betgenius has licenced its Connextra adserving product to Paddy Power’s Australian subsidiary Sportsbet.com.au.
Connextra will allow Sportsbet to dynamically serve live odds, data and promotions into its advertising campaigns through the adserving product that Betgenius claims serves over 8 billion adverts per month.
Dave Watkins who heads up Connextra Sales, said: “We are very pleased to be working with Sportsbet.com.au and look forward to building on a new relationship with them. This Australasian market is hugely important for us and we are very happy to be providing our Connextra ad serving product to another bookmaker in this region.”
Luke Rattigan, commercial director at Sportsbet.com.au, added: “We are excited to be working with Betgenius and incorporating the Connextra platform into our new marketing campaigns. We are looking forward to reaping the benefits of this product and our new relationship with Betgenius and testing the technology’s capabilities.”
In related news, Sportsbet.com.au has become the official betting partner of the Professional Rugby League football teams Newcastle Jets and the Newcastle Knights in a sponsorship deal signed this week.
The deal secured through the Hunter Sports Group will see Sportsbet enjoy stadium signage, online advertising and access to offer member promotions
The partnership includes a Jets and Knights celebrity placing a bet each week at Sportsbet during their respective season, and the winnings donated to their chosen charity at season's end.
“It is fantastic to secure another major national brand across the Knights and Jets,” said Hunter Sports Group chief executive officer Troy Palmer.
Cormac Barry, chief executive officer of Sportsbet added: “We are extremely pleased to be partnering with the Hunter Sports Group and look forward to contributing to the many charity groups that will be involved in this partnership.”
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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