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Betgenius licences Connextra to PaddyPower
02/24/2012 : CONNEXTRA FOR SPORTSBET
Another bookmaker takes up Betgenius product
Data-driven software solutions provider Betgenius has licenced its Connextra adserving product to Paddy Power’s Australian subsidiary Sportsbet.com.au.
Connextra will allow Sportsbet to dynamically serve live odds, data and promotions into its advertising campaigns through the adserving product that Betgenius claims serves over 8 billion adverts per month.
Dave Watkins who heads up Connextra Sales, said: “We are very pleased to be working with Sportsbet.com.au and look forward to building on a new relationship with them. This Australasian market is hugely important for us and we are very happy to be providing our Connextra ad serving product to another bookmaker in this region.”
Luke Rattigan, commercial director at Sportsbet.com.au, added: “We are excited to be working with Betgenius and incorporating the Connextra platform into our new marketing campaigns. We are looking forward to reaping the benefits of this product and our new relationship with Betgenius and testing the technology’s capabilities.”
In related news, Sportsbet.com.au has become the official betting partner of the Professional Rugby League football teams Newcastle Jets and the Newcastle Knights in a sponsorship deal signed this week.
The deal secured through the Hunter Sports Group will see Sportsbet enjoy stadium signage, online advertising and access to offer member promotions
The partnership includes a Jets and Knights celebrity placing a bet each week at Sportsbet during their respective season, and the winnings donated to their chosen charity at season's end.
“It is fantastic to secure another major national brand across the Knights and Jets,” said Hunter Sports Group chief executive officer Troy Palmer.
Cormac Barry, chief executive officer of Sportsbet added: “We are extremely pleased to be partnering with the Hunter Sports Group and look forward to contributing to the many charity groups that will be involved in this partnership.”
Oink Country Love Slot Launches -
Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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