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DraftKings Spent Over $15 Million on Ads Last Week
Tuesday September 01,2015 : DRAFTKINGS KEEPS SPENDING
Daily Fantasy Sports operator is currently spending an average of over $2 million a day.
The independent television advertising monitor iSpotTV reports that daily fantasy sport provider DraftKings continues to spend big, over the last seven days investing $15.93 million - an average of over $2 million a day - and more than the previous week
This sort of marketing investment positions the DFS operator up among giants like Ford, McDonalds and T-Mobile, and represents a massive increase over its 2014 investments in advertising.
DraftKings and FanDuel are the current market leaders in DFS and both have boosted adspend dramatically in a bid to acquire players and market share, especially with the new NFL season about to start.
The latest DraftKings television advert can be previewed here - if the voice-over sounds familiar that's because it is provided by movie star Edward Norton: https://www.youtube.com/watch?v=bfCm6PJuL5I
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FanDuel adds English Premier League action -
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Coral Q4-2016 earnings reports -
Ahead of its forthcoming merge with Ladbrokes, the online and land gambling group Coral published its Q4-2016 financial numbers Thursday, detailing the twelve week period ended September 25 2016.
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Kiron Interactive in deal with Digitain -
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GLOBAL SPORTS BETTING WORTH $253.3 BILLION BY 2020 -
Ujjwal Doshi, lead analyst at the research firm, says, “Low-cost cross-border service delivery is opening up sports betting markets, which were previously protected by state-regulated monopolies or dominant local operators.”
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