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DruckGluck To Spend 9 Million in Marketing
Wednesday January 13,2016 : NEW ONLINE CASINO TO INVEST EURO 9 MILLION IN MARKETING
German market-facing DrückGlück.de includes television adverts in its plans.
The Schleswig-Holstein-licensed online casino operator DruckGluck.de has announced plans to invest Euro 9 million in a multi-faceted marketing campaign designed to boost awareness of the brand and its gambling services, particularly for German audiences. Check them out
The SkillOnNet-powered operation says that television advertising featuring former celebrity football manager Reiner Calmund is part of its marketing plan, along with a range of eye-catching offline marketing activity.
SkillOnNet marketing exec Michael Golembo says his company has helped DrückGlück to put together the plan, commenting:
“Combined with the major television spend, DrückGlück will also have its own interactive Sports 1 TV show and be the online casino sponsor of the most famous handball club in Germany, TH Keil, who are based in Schleswig Holstein, the home of this regulated casino."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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