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Betfair Places QR Code On boxer Eamonn OKanes
Wednesday, May 2,2012 : BETFAIR QR CODE MARKETING GOES FRONTSIDE (Update)
Cheeky advertising strategy leads from volley ball to boxing
Online betting exchange Betfair has followed up its marketing ploy last year, where it put QR Codes on the back of the bikini bottoms of two British beach volleyball champions, with another QR Code placement strategy on the front of Irish boxer Eamonn O'Kane's Betfair-branded boxer shorts.
The Drum reports O'Kane will step on the scales ahead of this week's Betfair Prizefighter Middleweight show in Belfast in the specially-designed shorts and fight fans that scan the QR code from O'Kane's crotch will be taken to the boxing betting markets via Betfair mobile.
Alex Blake, Betfair spokesman said: “The weigh-in is an important part of any fight and, from a betting perspective, will have an impact on our exchange prices. As the early favourite for the Middleweights crown all eyes will be on Eamonn, so any punter wanting to place a bet need just scan his pants.”
“I’ve never thought of myself as an underwear model, but maybe I could have a second career when I retire from boxing,” added O'Kane.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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