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Betfair Places QR Code On boxer Eamonn OKanes
Wednesday, May 2,2012 : BETFAIR QR CODE MARKETING GOES FRONTSIDE (Update)
Cheeky advertising strategy leads from volley ball to boxing
Online betting exchange Betfair has followed up its marketing ploy last year, where it put QR Codes on the back of the bikini bottoms of two British beach volleyball champions, with another QR Code placement strategy on the front of Irish boxer Eamonn O'Kane's Betfair-branded boxer shorts.
The Drum reports O'Kane will step on the scales ahead of this week's Betfair Prizefighter Middleweight show in Belfast in the specially-designed shorts and fight fans that scan the QR code from O'Kane's crotch will be taken to the boxing betting markets via Betfair mobile.
Alex Blake, Betfair spokesman said: “The weigh-in is an important part of any fight and, from a betting perspective, will have an impact on our exchange prices. As the early favourite for the Middleweights crown all eyes will be on Eamonn, so any punter wanting to place a bet need just scan his pants.”
“I’ve never thought of myself as an underwear model, but maybe I could have a second career when I retire from boxing,” added O'Kane.
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MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
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