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Betfair Places QR Code On boxer Eamonn OKanes
Wednesday, May 2,2012 : BETFAIR QR CODE MARKETING GOES FRONTSIDE (Update)
Cheeky advertising strategy leads from volley ball to boxing
Online betting exchange Betfair has followed up its marketing ploy last year, where it put QR Codes on the back of the bikini bottoms of two British beach volleyball champions, with another QR Code placement strategy on the front of Irish boxer Eamonn O'Kane's Betfair-branded boxer shorts.
The Drum reports O'Kane will step on the scales ahead of this week's Betfair Prizefighter Middleweight show in Belfast in the specially-designed shorts and fight fans that scan the QR code from O'Kane's crotch will be taken to the boxing betting markets via Betfair mobile.
Alex Blake, Betfair spokesman said: “The weigh-in is an important part of any fight and, from a betting perspective, will have an impact on our exchange prices. As the early favourite for the Middleweights crown all eyes will be on Eamonn, so any punter wanting to place a bet need just scan his pants.”
“I’ve never thought of myself as an underwear model, but maybe I could have a second career when I retire from boxing,” added O'Kane.
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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