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Element Wave, Boosts Bwin/Party Mobile Presence
Tuesday, January 26, 2016 : BWIN.PARTY BOOSTS MOBILE WITH ELEMENT WAVE
Irish company boasts its campaigns have boosted mobile bets by up to 300 percent.
Element Wave, an Irish mobile marketing technology and CRM service provider has released an in-depth case study from their ongoing partnership with online gambling group Bwin.Party showcasing some impressive achievements.
Over the past 15 months the company has been working closely with Bwin.Party’s customer relationship management team to help create value and drive engagement for the group's mobile customers.
Element Wave's targeted push and in-app campaigns have proved to consistently achieve 200 to 300 percent higher mobile bets when compared to control groups, while the company’s custom-built technology produced between 50 times and 100 times more mobile bets on specific in-play campaigns, a press statement claims.
Even more interestingly, in-play RTB campaigns produced twice as many overall mobile bets across all live markets on selected sporting events.
The partnership has involved Element Wave managing all mobile activities across 15 of Bwin.Party’s native mobile apps in various countries and labels.
The presser reveals that Element Wave mobile CRM experts and analysts combine target audience segmentation and behavioural analysis to create compelling messaging, and generate new user cycle campaigns and funnel conversions which have led to dramatically increased player engagement and open rates.
Gonen Solomon, head of CRM at Bwin.Party confirms the achievements, commenting:
“The team at Element Wave have done an excellent job in modernising our mobile CRM approach, providing both custom-built technology and the mobile marketing expertise to plan and execute campaigns. This has resulted in a real uplift in both our mobile turnover and player engagement."
Element Wave CEO, Dorothy Creaven, said that her staff personalises content based on key touch points in user journeys, previous purchase history and popular trends.
The company also works with Betsson, Colossus Bets and the Irish Greyhound Board, and is in talks with a number of other mobile-focused gaming customers.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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