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Big Brother Producer To Make Online Casino Games
Endemol Games will bring fresh and diverse online games to the industry
The European television production giant Endemol, developer of blockbuster concepts like Big Brother and Deal or No Deal, has announced the formation of a new division that will bring new and fresh ideas and games to the online gambling space.
The new division, titled Endemol Games, will bring popular television formats to the gaming world, and is headed by former Endemol brands chief Jurian Van de Meer, who opined this week that the company's major shows “seamlessly cross over in to branded gaming”. Van de Meer added that Endemol products attracted huge fan bases, and the new division will build on this, creating fresh concepts to invigorate the online gaming market.
Endemol is no stranger to gaming, with a Deal Or No Deal title already featuring in online gambling games and the XBox live and Facebook libraries. Other thematic possibilities might be concepts like Doctor Who and X-Factor.
Endemol disbanded its dedicated digital unit recently when global digital media and new business head Adam Valkin and UK digital head Peter Cowley left.
New Media Age reports that Endemol Games will specialise in licensing and monetising both its own and third-party entertainment properties in the gaming space. The publication quoted Endemol UK chief operating officer Lucas Church (to whom Van de Meer reports) as saying: “Endemol UK has already established a strong position in the gaming space and the launch of Endemol Games underlines the importance of this significant growth area to our business.”
In May this year 888.com concluded an agreement with Endemol to merge the companies' respective strengths for the benefit of the Italian gambling public.
The deal saw 888 and Endemol co-invest in the lucrative Italian market, with Endemol providing a variety of games under its exclusive brand. Games to be provided included Deal or No Deal and Big Brother, with implementation planned to coincide with the regulatory green light for online casino operations in the Italian market.
Other Endemol deals with online gambling companies include an agreement to provide The Million Pound Drop game to Bet365.
More action for Endemol is in the pipeline, Van de Meer reports, claiming that a major announcement is imminent, and that a further five or six gaming deals are currently in the pipeline.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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