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Skybet in deal with Fresh 8 Gaming
SKY BET SIGN UP FRESH 8 SOLUTION
Multi-year ad tech deal.
UK-based betting and gaming operator Sky Bet has entered into a multi-year deal with advertising technology firm Fresh 8 Gaming.
Fresh 8 Gaming will roll-out their personalised ad serving platform to “transform customer engagement and maximise returns, by intelligently and automatically serving personalised and betable ads to sports betting and media brands’” the company said.
The deal covers key web and app content channels and will include the integration of Fresh 8s software development kit for the delivery of personalised ads in-app.
Andrew Sharland, managing director at Fresh 8 Gaming, commenting on the deal in a press statement, said: "Sky Bet are at the forefront of betting innovation, with a firm focus on customer personalization across their extensive content estate. We are delighted that they have yet again chosen Fresh8 to realize their goal of tying in smart, user personalization with an on-site transactional opportunity across key acquisition and retention channels."
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Gambling News :
IS DAN BILZERIAN A POKER FISH? -
Dan Bilzerian, the high profile Instagram legend, jet setting playboy and allegedly deadly online poker player who claims he accrued a $50 million fortune playing the game,
AMAYA C.F.O. RETIRES -
Daniel Sebag, the Amaya online gambling group's first and only chief financial officer with ten years’ service under his belt, has retired, according to a company announcement Friday.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
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