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Unibet Frozen Moments Campaign
Thursday, April 9, 2015 : NEW ADVERT CAMPAIGN FROM UNIBET
Integrated campaign showcases live event streaming by bookmaker.
The latest advertising campaign from online gambling group Unibet integrates the group’s live event streaming with its credentials as a respected bookmaking company and is titled "Frozen Moments".
Created by the Albion agency, the campaign centres on a television presentation that features sportsmen in real scenarios, slowed down to pin-point the moment when the game could swing either way, reports the marketing publication Drum.
The idea is to showcase the company’s offering of 90,000 in-play markets, which lets users place bets during a game and the live-streaming of over 30,000 events on the Unibet site.
Jason Goodman, chief executive of Albion, said the ad aims to dramatise the pressure of live betting.
"To use a sporting analogy, it’s rather like muscle memory. In the same way you train to play a game, the intelligent bettor watches thousands of hours of live sport, studies the form and the stats, so that when it comes to betting live they can react to the market and exercise that edge," he said.
The television campaign will be supported by digital online ads and media partnerships around the IPL cricket and US Masters golf tournament.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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