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Unibet Frozen Moments Campaign
Thursday, April 9, 2015 : NEW ADVERT CAMPAIGN FROM UNIBET
Integrated campaign showcases live event streaming by bookmaker.
The latest advertising campaign from online gambling group Unibet integrates the group’s live event streaming with its credentials as a respected bookmaking company and is titled "Frozen Moments".
Created by the Albion agency, the campaign centres on a television presentation that features sportsmen in real scenarios, slowed down to pin-point the moment when the game could swing either way, reports the marketing publication Drum.
The idea is to showcase the company’s offering of 90,000 in-play markets, which lets users place bets during a game and the live-streaming of over 30,000 events on the Unibet site.
Jason Goodman, chief executive of Albion, said the ad aims to dramatise the pressure of live betting.
"To use a sporting analogy, it’s rather like muscle memory. In the same way you train to play a game, the intelligent bettor watches thousands of hours of live sport, studies the form and the stats, so that when it comes to betting live they can react to the market and exercise that edge," he said.
The television campaign will be supported by digital online ads and media partnerships around the IPL cricket and US Masters golf tournament.
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Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authorityís data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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