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Greentube Pro Launches
Friday May 16,2014 : GREENTUBE LAUNCHES PRIVATE LABEL SOCIAL CASINO MARKETING PLATFORM
Austrian company delivers a client-friendly online and mobile solution for land-based casinos.
Novomatic's online gambling software subsidiary Greentube has launched its turnkey private label social casino marketing platform, Greentube Pro.
Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates loyalty strategies with the mass appeal of online and mobile play into a custom branded experience.
Greentube Pro engages with players after they leave the casino floor. Players are offered incentives to earn reward points by playing games on their computers, tablets and smart phones. They can then exchange points for various rewards including complimentary meals, hotel stays and tickets to events.
The platform is fully customisable, allowing land-based casinos to choose from Novomatic's large library of games. Players experience the casinos brand anywhere they may be and on any internet-enabled device they prefer.
"Our goal was to build a social gaming platform that is completely casino-focused," said Greentube spokesman Gabriel Cianchetto on Friday.
"Greentube Pro is designed so that casino marketers will feel comfortable launching an online version of their properties and we've designed Greentube Pro with all the features they are looking for."
The launch of Greentube Pro is Greentube's first foray into the lucrative US market. The platform was built by BlueBat Games.
Cianchetto says that according to SuperData Research, 82 percent of social casino gamers visited a land-based casino within the past year. 60 percent have visited a land-based casino with the past six months.
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Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
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MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
NY Rangers vs. Devils on 12/21 -
When the Devils and Rangers hit the ice on Thursday (7 PM ET on MSG), so too will two of the league’s top netminders. After a slow start to the season, Henrik Lundqvist has returned to his form of old. Through 29 games, he’s posted a 2.59 goals against average, and a .920 save percentage.
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