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New Marketing Push For Grosvenor Casinos
Friday June 5,2015 : MAJOR MARKETING DRIVE PLANNED FOR U.K. CASINO
Integrated campaign will span both land and online activity in the UK.
Rank plc land and online subsidiary Grosvenor Casinos is currently launching ‘Pure Casino’, its first-ever integrated campaign to run on TV, digital, print and in-club POS.
Developed by the St Luke’s agency, the new campaign leverages Grosvenor’s strength in real casino gaming to differentiate the company's popular digital offering, and capitalises on Grosvenor’s 45-year-long history in gaming to help build the brand’s credentials and spearhead growth of market share in a competitive sector.
The multi-million pound campaign commenced June 1 and uses high-speed cinematography to plot the excitement and tension that gamers experience during the spin of a roulette wheel. The campaign will be supported with PR and digital activations.
Tina Martin, head of brand and marketing communications for Grosvenor Casinos said: “Grosvenor has a clear focus on casino gaming which delivers pure, unadulterated excitement to customers. This campaign brings that unique excitement to life in a stylish and ownable way.”
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
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Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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