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Betfred Have Fun With Your Fingers Ad
Friday May 9,2014 : NEW U.K. TELEVISION ADVERT FOR BETFRED MOBILE
'Have fun with your fingers' advertising push.
The mobile gambling services of Betfred are being boosted from May 9th by a new UK television advert dubbed "Have Fun With Your Fingers", reports the marketing publication Drum.
The first of five executions on the theme will launch with supporting online and social activity as well as a retail presence, with call-to-action based creative introduced across Betfred.com’s 1,400 retail betting shops.
The creative features finger characters playing out comedy 'slice-of-life' moments, in keeping with the brand’s fun brand positioning, and supports not only Betfred.com’s focus on entertainment value but also a play on words on the role fingers play in the mobile environment.
Creative for the material was developed by the BJL agency; director Tom Richards, said: “We wanted to come up with something that brought a human element to mobile gaming, contrasting with the genre of hyper-slick CG films while reminding people that smartphones would be nothing without fingers. Our ‘fun fingers’ approach does just that, tapping into relatable, real-life situations at times when we could all do with some Betfred.com fun.”
Betfred spokesman Chris Sheffield said that the company has a large number of mobile gaming products in the market, and differentiation is therefore a key challenge.
"This is where the ‘Have more fun with your fingers’ campaign gives us the opportunity to standout and make a connection with our target audience," he said.
The campaign is set to run over a six-month period, and can be viewed here:
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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