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IMSC BREAKS ONE MILLION REGISTERED PLAYERS CEILING
Thursday September 15,2011 : Growth achieved in two years using the simplicity of SMS
A relatively new mobile sportsbook International Mobile Sportsbook Company S.L. (IMSC) this week made some interesting claims regarding the growth of its player base, attributing the interest to its fundamental approach to betting.
The company claims that it has surpassed the milestone of one million registered customers in just over twenty-four months.
Founded by entrepreneur James Sene in the latter half of 2007 in Spain, IMSC is a technology and marketing driven company developing and marketing a digital platform that provides simple and accessible ways to place micro-bets via simple SMS interactivity without the need for WAP or internet enabled devices.
Operating in Togo, Burkina Faso, Nigeria, Mexico and Spain, the company provides a mobile platform for skill and random B2C and C2C gaming products including Pool and Odds betting for sports and entertainment events, Lotteries, Bingo, Slot and Casino games.
James Sene: CEO – International Mobile Sportsbook Company said: “We were already aware that our strategy and business models delivered return-on-investment faster than initially forecast, but having reached one million registered customers in 24 months puts a totally different perspective on our plans for international expansion and growth, and consequently results.”
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