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James Condon Hired Ny Rank Group

Wednesday July 18 2012 : TOP ONLINE MARKETING MANAGER FOR MECCA BINGO
 
Former Morrison's marketing director to bring online and land bingo brands closer together
 
The UK publication Marketing reports that the Rank gambling group has hired former Morrisons marketing director James Condon to bring brand marketing for its Mecca Bingo physical and online presence together under one roof.
 
Condon has been appointed to the newly created role of brand marketing director, where he will be responsible for day-to-day and strategic marketing activity, reporting to Mecca Bingo managing director Mark Jones.
 
The appointment comes amid a corporate restructure at Mecca Bingo, with the aim of creating one Mecca Bingo brand team, following the integration of its 97 clubs with the interactive division, which handles online and mobile gaming.
 
Miles Baron was previously the incumbent marketing director of Mecca Bingo's clubs-based business. He will stay at the company and move into a new role, which will be decided in the coming weeks.
 
Phil Gates is the marketing director for The Rank Group's interactive division and will liaise with Condon for his Mecca Bingo-based responsibilities.
 
Jones said: "Recent customer insights reveal that it doesn't matter whether our customers play online, in clubs, on their smartphone or iPad – as far as they are concerned, they are playing at Mecca.
 
"For that reason, we took the decision to move from a channel-based structure to a brand-based one, creating a single Mecca brand team so that we can collectively focus on delivering a fantastic experience for our customers, no matter how they choose to play."
 
Condon left Morrisons in January. He had been appointed as full-time marketing director in September, after working for six months in the role on an interim basis. Prior to Morrisons, Condon was chief marketing officer at Lebara Mobile, an international telecoms company. He has also held senior roles at Tesco as brand communications director and at Walmart as head of global marketing for the George brand.



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Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

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