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Aristocrat Talks on Social Gaming
Monday August 26,2013 : ARISTOCRAT LEISURE CHIEF TALKS ON INTERNET AND SOCIAL GAMING
Company is prepared for the future with shrewd investment in growing trends
Jamie Odell, the former Fosters exec who has helmed the Aristocrat land and online gambling supply company in Australia for the past four years, talked to the Wall Street Journal over the weekend on his future plans for the enterprise.
Odell said that investment in developing the company's games, company acquisitions and preparing for the social gaming market have positioned Aristocrat strongly in the evolving online gambling and social gaming sphere
"We license our content to online operators in Europe, which is low-margin, and in the U.S. we bought an Internet gaming platform. If a state allows regulated online gambling, we'll be able to press a button and provide that service," he said, but added that he is more excited about social gaming prospects.
He revealed that Aristocrat has acquired Product Madness, a company that has a gaming platform suitable for competing with outfits like Zynga in providing games on major social networking sites like Facebook.
Describing the margins in this type of venture as "phenomenal", Odell pointed out that such sites have memberships in the millions, and once set-up and development costs have been met, operational expenses are relatively small - he expects revenue streams in the tens of millions of dollars over the next two to three years, and that the vertical will be a main contributor to profits over the longer term.
Although he was talking about land gambling in Asia in one part of the WSJ interview, Odell had some interesting things to say about game design that online designers should remember.
He stressed that Asians were great gamblers, but that they prefer games content that they relate to culturally, and it was important to incorporate these in terms of graphics, concept, sounds and language.
"What didn't work for us was trying to take an Australian or American game, say Outback Jack with kangaroos and Ayers Rock, and stick that into Asia," he said, adding that Aristocrat has a team of over 40 keeping an eye on Asian preferences and developments from Macau.
He also revealed that like most companies that have successfully fought through the tough economic climate of the past few years, Aristocrat has become fitter and leaner, spending increasingly on games design and technology - up to A$130 million a year - and hiring top design talent.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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