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Jockey Club Launched Mobile Games
Monday August 27,2012 : SOCIAL GAMES FOR US JOCKEY CLUB
Major League Horse Racing and Thoroughbred World fan development initiative
The launch of two new social games for horseracing fans on Facebook this month stemmed from a McKinsey & Company economic study of the Thoroughbred industry commissioned by The Jockey Club.
The games were designed to form part of a fan development initiative and comprise "Major League Horse Racing", an interactive game combining fantasy sports, social media and horse racing along with "Thoroughbred World", a game focused on the breeding, owning and training aspects of the sport.
“These games complement our fan development strategy and will be heavily promoted through our America’s Best Racing platform and our television programming,” said Jason G. Wilson, The Jockey Club’s vice president of business development. “Free-to-play online games have been successful in teaching consumers how to play other games, such as online poker, and they attract fans."
In "Major League Horse Racing" players complete a race card each week, assigning Game Bucks to the four horses they believe will outperform the field. Additional Game Bucks can be earned through various social tasks on Facebook and Twitter.
"Thoroughbred World" combines the game-play elements of a simulated world builder and a resource manager. Players create the ultimate racehorse in custom training facilities, improving agility, balance, stamina and speed through a series of mini-games. Once their dream horse is prepared, players enter races against other players to win in-game currency and other items.
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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