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Paddy Power Appoints John Lewis
Friday June 7,2013 : PADDY POWER DOUBLE MARKETING APPOINTMENTS
John Lewis and Beattie McGuiness Bungay lose talent to Irish betting firm
Irish gambling firm Paddy Power has recruited fresh marketing blood with the appointment of former John Lewis brand marketing manager Anna Braithwaite; along with Harry Dromey, a former account director at Beattie McGuiness Bungay.
Braithwaite was appointed sportsbook marketing manager and will manage Paddy Power's football and horse racing brand campaigns while Dromey will work under Ken Robertson in what has been dubbed Paddy Power's "mischief" department known for the development of its usually controversial but effective advertising campaigns that include the recent Second Jobs for Subs billboard campaign and the Cheltenham ladies day ad which created quite a stir before being banned.
Christian Woolfenden, global marketing manager for Paddy Power said: "Anna and Harry will make fantastic additions to the team, each bringing with them a wealth of top-level experience and, most importantly, a good sense of fun. They will be central to ensuring Paddy Power continues to wow, excite and entertain audiences."
Paddy Power brought two heavy-weight marketers on board late last year with the appointment of Danny Russel, former Sky marketing strategy director and Robin Auld, ex-Domino's marketer
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Final 12 For MPNPT Morocco -
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2018 MPN Poker Classic -
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PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
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Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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