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Paddy Power Appoints John Lewis
Friday June 7,2013 : PADDY POWER DOUBLE MARKETING APPOINTMENTS
John Lewis and Beattie McGuiness Bungay lose talent to Irish betting firm
Irish gambling firm Paddy Power has recruited fresh marketing blood with the appointment of former John Lewis brand marketing manager Anna Braithwaite; along with Harry Dromey, a former account director at Beattie McGuiness Bungay.
Braithwaite was appointed sportsbook marketing manager and will manage Paddy Power's football and horse racing brand campaigns while Dromey will work under Ken Robertson in what has been dubbed Paddy Power's "mischief" department known for the development of its usually controversial but effective advertising campaigns that include the recent Second Jobs for Subs billboard campaign and the Cheltenham ladies day ad which created quite a stir before being banned.
Christian Woolfenden, global marketing manager for Paddy Power said: "Anna and Harry will make fantastic additions to the team, each bringing with them a wealth of top-level experience and, most importantly, a good sense of fun. They will be central to ensuring Paddy Power continues to wow, excite and entertain audiences."
Paddy Power brought two heavy-weight marketers on board late last year with the appointment of Danny Russel, former Sky marketing strategy director and Robin Auld, ex-Domino's marketer
3 Top Bitcoin Poker Sites -
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Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
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Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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