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Paddy Power Appoints John Lewis
Friday June 7,2013 : PADDY POWER DOUBLE MARKETING APPOINTMENTS
John Lewis and Beattie McGuiness Bungay lose talent to Irish betting firm
Irish gambling firm Paddy Power has recruited fresh marketing blood with the appointment of former John Lewis brand marketing manager Anna Braithwaite; along with Harry Dromey, a former account director at Beattie McGuiness Bungay.
Braithwaite was appointed sportsbook marketing manager and will manage Paddy Power's football and horse racing brand campaigns while Dromey will work under Ken Robertson in what has been dubbed Paddy Power's "mischief" department known for the development of its usually controversial but effective advertising campaigns that include the recent Second Jobs for Subs billboard campaign and the Cheltenham ladies day ad which created quite a stir before being banned.
Christian Woolfenden, global marketing manager for Paddy Power said: "Anna and Harry will make fantastic additions to the team, each bringing with them a wealth of top-level experience and, most importantly, a good sense of fun. They will be central to ensuring Paddy Power continues to wow, excite and entertain audiences."
Paddy Power brought two heavy-weight marketers on board late last year with the appointment of Danny Russel, former Sky marketing strategy director and Robin Auld, ex-Domino's marketer
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Asia Gaming To Showcase Live Dealer Action -
Asia Gaming will be practically demonstrating its live dealer baccarat at the ICE show next month. The Asia-facing online gambling provider is on the expansion trail and intends to make a big impact at the expo and conference in London.
2017 Aussie Millions Event 6 -
Heads up, Boivin faced local pro Joel Feldman, but the Aussie proved to be no match for an on-fire Boivin who dispatched him with the runner up prize of A$78,440.
2017 Ice Totally Gaming -
Next month's ICE Totally Gaming conference and expo will again be a truly international affair, following confirmation by organizers Clarion Gaming that a total of 67 jurisdictions and sovereign states will be represented on the show floor at ExCeL Centre, London.
IGT in 7 Year Deal With Svenska Spel -
#IGT , as legacy #GTECH , has been providing video lottery products and support services to the state-owned monopoly Svenska Spel since 1996, the statement reminds readers.
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