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Jon Olsson New Leovegas ambassador
Wednesday, January 27, 2016 : MOBILE CASINO OPERATOR APPOINTS AMBASSADOR
And announces an eye-catching adventure for him.
Mobile casino operator LeoVegas is rarely out of the news these days thanks to an energetic promo and PR program, which this week included the appointment of Swedish celebrity Jon Olsson as its ambassador and outlined a publicity-targeted adventure in which he will participate later this year.
Olsson is a high profile lifestyle, blogger, skier, car enthusiast and designer in his home country, and has signed a three-year contract with LeoVegas Online Casino that will include a major adventure around the middle of this year in which Olsson will drive cross-country from London to Mongolia, a distance of around 20,000 kilometres,
That would be tough enough in a 4x4, but Olsson plans to do it in a low-slung, designed-for-speed, wide body carbon fibre Lamborghini Huracán. "This is the sort of car you would get to drive on the smoothest surfaces possible as a show off car and not to drive through never-ending stretches of extreme desert roads," a presser from LeoVegas reminds readers.
During his trip - dubbed Mongol Rally - Olsson will share his adventures on the 30-day journey with his fans and LeoVegas’ customers via his online blog jon-olsson.com.
The PR stunt will be the first of several, along with ongoing marketing efforts involving the celebrity says Niklas Andersson, Sweden Country Manager for LeoVegas.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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