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Pokerstars Knockout Poker Social Media
Tuesday May 24,2016 : EXPLOSIVE SOCIAL MEDIA COVERAGE FOR POKERSTARS' KNOCKOUT POKER
Football and martial arts aces star in popular new campaign.
The marketing department at online poker giant Pokerstars has focused on social media leverage in its latest video campaign to promote its Knockout Poker product, and the outstanding results so far illustrate just how powerful social media opportunities can be.
The video, which has gone viral across the internet and Facebook, is titled "Neymar JR’s Epic Capoeira Football KO Skills” and features internationally acclaimed football star Neymar JR alongside world football freestyle champion Andrew Henderson; extreme martial arts artists Jonny Caines and Chris Mark; and football trick shot specialist Liam Coyte.
The "Capoeira" in the title refers to the Brazilian combination of martial arts and gymnastics which is popular in the country.
The group performs amazing stunts with footballs, shooting at Knockout Poker targets which explode in a thunderous splash of orange smoke when hit (and these guys do not miss). The display of athleticism and ball control is worth viewing on the Youtube version here:
UK viewers have reported that the promo is blocked in the UK by gambling regulations, but the vid is also up on Neymar JR's Facebook page, where it has already amassed more than a million views in the last 5 days.
In related news, the London-based social media creative agency Gravity Road has been hired by Pokerstars and will be producing another football-oriented video for the poker company, reportedly starring Neymar and fellow Brazilian soccer star Ronaldo.
Pokerstars director of advertising, Simon Tilbury, will oversee the project, which given the massive social media following of both celebrities, looks set to generate major publicity.
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Opap in memorandum of understanding With Inspired -
Virtual sports provider Inspired has entered into a memorandum of understanding (MOU) with Greek betting and lottery operator OPAP for the supply of its full suite of virtual sports, for integration online and across OPAP's retail network.
DeltaCorp To Acquire ace2three -
Our readers will recall Delta Corp. acquired a 26 percent stake in Gaussian Networks, parent company of India’s largest online poker operator Adda52 earlier this month
More Australian POC Taxes -
In an interview with The Australian, Tabcorp chief executive offer David Attenborough warned “global rivals” of his belief that other Australian states are moving fast to follow South Australia’s lead in implementing a point of consumption tax.
William Hill Exits Russia -
"Starting from September 23 William Hill Casino Club will terminate its activities in the Russian territory for legislatory reasons. All active customer accounts will be suspended," the advisory reportedly detailed.
Pennsylvania Online Gambling Hearing Postponed till October -
HR 2150, which includes DFS and e-gaming elements, was passed as part of the critical state budget bill by the House in June this year, with lawmakers expecting the bill to contribute $100 million annually in licensing and fees to help balance the state budget.
Two Mega Fortune Dreams Jackpots Hit -
Both Swedish players, the first lucky punter hit a GBP 100,000 jackpot playing on his mobile phone, while the second, identified as Martin, staked just 18p before netting a GBP 60,000 jackpot on the popular series thinking he was playing in demo-mode.
ASA Looking at Ladbrokes and Netbet ads -
A TV ad for Cosmo Gaming’s NetBet online casino was determined by the UK Advertising Standards Authority (ASA) as glamorising online gambling following a single complaint.
Betconstruct In Deal With Realistic Games -
BetConstruct has agreed a deal in which it will integrate a range of Realistic Games online table and slot content including blackjack, roulette and slot titles Super Graphics Upside Down, The Fruit Factory and Fireworks.
XLMedia Half 1 2016 Earnings Report -
Online gambling marketing company XLMedia, which operates websites driving players to online casino operators, delivered robust interim results for the first half of 2016, attributing its success to investment in technology.
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