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Pokerstars Knockout Poker Social Media
Tuesday May 24,2016 : EXPLOSIVE SOCIAL MEDIA COVERAGE FOR POKERSTARS' KNOCKOUT POKER
Football and martial arts aces star in popular new campaign.
The marketing department at online poker giant Pokerstars has focused on social media leverage in its latest video campaign to promote its Knockout Poker product, and the outstanding results so far illustrate just how powerful social media opportunities can be.
The video, which has gone viral across the internet and Facebook, is titled "Neymar JR’s Epic Capoeira Football KO Skills” and features internationally acclaimed football star Neymar JR alongside world football freestyle champion Andrew Henderson; extreme martial arts artists Jonny Caines and Chris Mark; and football trick shot specialist Liam Coyte.
The "Capoeira" in the title refers to the Brazilian combination of martial arts and gymnastics which is popular in the country.
The group performs amazing stunts with footballs, shooting at Knockout Poker targets which explode in a thunderous splash of orange smoke when hit (and these guys do not miss). The display of athleticism and ball control is worth viewing on the Youtube version here:
UK viewers have reported that the promo is blocked in the UK by gambling regulations, but the vid is also up on Neymar JR's Facebook page, where it has already amassed more than a million views in the last 5 days.
In related news, the London-based social media creative agency Gravity Road has been hired by Pokerstars and will be producing another football-oriented video for the poker company, reportedly starring Neymar and fellow Brazilian soccer star Ronaldo.
Pokerstars director of advertising, Simon Tilbury, will oversee the project, which given the massive social media following of both celebrities, looks set to generate major publicity.
Gambling News :
Games Concept Day in Malta -
The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.
AFC’s fight against match-fixing -
The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.
$75K Win on Mobile Slot @ CafeCasino -
Café Casino’s mobile slot, Achilles, paid out in a big way over the weekend. A player from Pennsylvania, Rob J., triggered the game’s free spins mode by landing three scatters.
2017 Punta Cana Poker Classic Results -
The 2017 Punta Cana Poker Classic is now in the books and players are returning home after a week-long poker celebration. And after a major final table deal, two players have the most reason to celebrate. Roberto Carvallo ultimately won the tournament after negotiating a final table deal with Jamin Stokes.
NHL Odds: Winnipeg Jets vs. Minnesota Wild -
Blake Wheeler and the Winnipeg Jets will attempt to get two points closer to the Central Division lead on Tuesday, as they take on the Minnesota Wild on the road. The Jets have started strong, and sit in second place in their division. Led by RW Blake Wheeler, the Jets look like a team that could make some noise in the West this season.
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