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Know The Fan Report

Tuesday June 3,2014 :  PERFORM RELEASE FOURTH ANNUAL STUDY
 
Appetite for digital content continues to rise
 
According to the fourth annual study commissioned by digital sport content provider PERFORM, Kantar Media and SportBusiness Group Online, fan engagement with sport content continues to evolve towards digital.
 
The report titled "Know The Fan" marks the first time online digital content has surpassed print content in the 16 global markets surveyed, said PERFORM.
 
14 of the 16 global markets surveyed - comprising Australia, Brazil, China, France, Germany, Great Britain, India, Indonesia, Italy, Japan, Russia, Spain, Turkey and the US - were monitored last year, whilst South Africa and the UAE are covered for the first time.
 
In all markets 1000 interviews were conducted online during February 2014.  Combined, the total sports fan population across the 16 markets surveyed is representative of upwards of 1 billion people, said the company.
 
Other key findings include:
 
-   Consumption of sport via mobile continues to rise in the majority of markets, most notably in Western Europe in markets such as Italy which has grown from 37 percent in 2013 to 50 percent in 2014.
    Similarly, in Spain, mobile devices are used by 46% of fans to follow sport this year, which compares to 39% in 2013 and 20% in 2011.
 
-   Around three-quarters of fans that use computers/laptops and mobile devices access content at least once a week. In many markets, as many as 9 out of 10 fans access sport online via a computer or mobile device at least once a week.
 
-   The propensity of fans to access content at least once a day also varies per market, with upwards of 1 in 2 mobile and computer/laptop computer users in Brazil, India and the UAE consuming sport at least once a day via these devices.
 
-   Social media consumption of sport has also continued to grow in the majority of markets previously surveyed.
 
-   74 percent of fans in Turkey and 70 percent in China use a second screen connected device whilst watching sport on TV.
 
Oliver Slipper, Joint-chief executive officer of PERFORM, said: "The results of the 2014 Know The Fan report reflect the rapidly evolving media landscape, with sports fans continually looking to digest content on the move and as it happens. As a result, we're seeing the increased importance of connected devices, providing fans with greater flexibility and control.
 
"This provides a number of opportunities to all stakeholders in the digital sports media industry, from rights holders and sports associations to devices manufacturers, advertisers and betting companies."
 
More information on the report can be found at: www.knowthefan.com

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Gambling News :

Tain Fast Bet - Our readers will recall Tain recently increased the number of live events it covers each month to 23,000, covering both traditional markets such as football, tennis and US sports and the more obscure curling, biathlon and Water Polo.

Olympic Entertainment Group Mobile Gaming - In its full-year 2016 report, Olympic Entertainment Group (OEG) has informed the establishment of a Malta-based company registered to facilitate its intended expansion into remote gambling.

Circus Evolution HD Slot - Malta-based content provider World Match has released its first title of 2017, “Circus Evolution HD”, a 5-reel, 3-row, circus-themed adventure offering Free Spins, Wilds and a Bonus Game.

Kindred Group Gets EU Recommendation on Consumer Protection - Kindred Group (formerly Unibet) has become the first operator to successfully meet the requirements of the EU Recommendation on Consumer Protection and Responsible Gambling following an external audit.

17 Crown people still detained - Reports from China over the weekend suggest that the 17 Crown people still detained could be looking at another twelve months of imprisonment as investigations into their alleged and still unspecified crimes drag on

SB1400 Virginia Poker Skill Game Bill - Her bill SB1400 is currently with the Senate General Laws and Technology Committee, whose 15 members will decide whether to progress it or condemn the Senator to another year of failure.

Pennsylvania Video Gaming Association - With the focus on Pennsylvania as the most likely next US state to legalize online gambling as part of a general gambling expansion measure, reporters noted this week the emergence of a new lobbying group in the state - the Pennsylvania Video Gaming Association.

Stiffer Problem Gambling Penalties in UK - The Guardian newspaper reports that the UK Gambling Commission plans to unveil new enforcement strategies on problem gambling and money laundering prevention this month, laying down tougher penalties for operators who fail to tackle these issues.

Malaysian police Destroy over 5000 Gambling Computers - Malaysian police in Kajang have destroyed 5,042 computer sets seized in online gambling raids over the past two years, explaining that the action is designed to take the machines out of circulation.

Spartan Poker vs SpartanPoker name War - Pokerguru, which owns the brand SpartanPoker.com, has threatened to sue the Indian Poker Championship over its use of the title Spartan Poker, and recently published a notification that it is not associated with the IPC version of the brand.

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