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GIG acquires Magenta Media
GIG ACQUIRES SWEDISH AFFILIATE NETWORK
Acquisition strengthens GIG’s lead generation business.
Gaming Innovation Group Inc. (GIG) has acquired the assets of a Swedish-based affiliate network from Magenta Media in a deal that includes a four-figured number of referral sites, an experienced team of Search Engine Optimization (SEO) experts and recurring revenues from the existing portfolio of affiliate accounts with partnering operators.
The mainly Swedish casino market-focused network further strengthens the firm as a lead generation company for the online gambling sector, GIG said.
GIG expects to increase operating profit by around Euro 1 million on a 12 month rolling basis through increased activity and synergies with its existing Innovation Labs affiliate operation.
Following completion of the acquisition, Innovation Labs expects to generate more than 45,000 New Depositing Customers to B2B clients and GIG’s own operators on a yearly basis.
“We are happy to conclude the acquisition of a growing, high value affiliate network which will enhance Innovation Labs’ position in referring paying users in the Swedish casino market,” Robin Reed, chief executive officer of GIG said in a press statement.
A consideration of SEK 47.5 million was agreed, of which SEK 32 million will be settled with new GIG shares. A further one million options will be issued to the employees at closing on terms to be defined.
GIG’s Innovation Labs is essentially an iGaming-focused online marketing firm that refers paying users to B2B clients primarily on perpetual revenue share agreements.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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