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WagerLogic has selected Maxymiser
04/26/2012 : WAGERLOGIC CHOOSES MAXYMISER
With a view to increasing registrations, deposits and lifetime player value
e-Gaming software and services provider WagerLogic has selected Maxymiser to test and optimise its InterCasino and VIP Casino online brands.
Under the terms of the deal, Maxymiser will develop, design and implement a strategic testing programme across critical pages of the websites, including registrations and deposits, to optimise the online customer experience.
Nicky Getley, head of acquisition at WagerLogic, said: “Maxymiser clearly offers the best testing solution on the market and we are confident their approach will give us the insights that we need to optimise our site for all visitors and international audiences. Testing is not a one-time fix, but an evolutionary process and Maxymiser is the right long-term partner to ensure WagerLogic can optimise all its online assets.”
Wayne Morris, UK General Manager at Maxymiser, says: “There is no place for guess work when it comes to deciding the best design, content and layout combinations to drive conversions on a website. In such a competitive online landscape, operators like WagerLogic understand that sophisticated testing and personalisation are critical to providing in-depth insights that inform a long-term, strategic roadmap for website optimisation.”
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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