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Gambling: Mazooma going digital
12/9/09 - Games developer Mazooma, is re-launching its brand as a digital content provider to bookmakers and online casinos, says managing director Tony Oliver.
“Eighteen months ago, we embarked on a strategy to focus on delivering gaming content utilising both the Bell-Fruit and Mazooma brands," Oliver said this week. “We planned to leverage our extensive back catalogue of machine titles, to provide quality games, with familiarity and a trusted brand across various platforms, to supply the LBO (licensed betting office), online and export markets.
“This will provide incremental revenue for the group to compliment its strong machine sales in both the UK pub and export markets. So far we have secured partnership agreements with top brands such as Coral for the LBO sector and Skyvegas.com in the online market with more to follow.”
Mazooma has already secured an exclusive deal with Coral to provide digital B2 and B3 content across its land-based 6 500 Fixed Odds Betting Terminals (FOBT’s) in the UK.
Following the success of the Cops N Robbers B3 game within the Coral Betting shops, Mazooma has released a B2 version of the game across the UK and plans to introduce a number of other new games over the next 3 months.
John Petit, machines director at Gala Coral, said: “We’ve been delighted with our partnership with Mazooma. The first game, Cops N Robbers has been a great success and we are looking to build on this with the B2 version.”
Mazooma has also signed a game development agreement with Sky Vegas. The online operator is successfully running Snakes & Ladders, Cops N Robbers and Pieces of Eight on its platform and further titles are due to be launched in the coming weeks.
Sky Betting & Gaming md, Richard Flint, said: “Mazooma is a key partner and we are delighted to bring their well known brands and gaming expertise to enhance the experience for all of our customers.”
Paul Malt, director of games design at Mazooma says: “Our games are designed to offer the player a familiar and exciting gaming experience by taking the best titles and features from our extensive analogue back catalogue and then transferring them into a digital game. We approach each game design from the player’s perspective and so far the results have been extremely positive.”
Mazooma, created in 1997, is now a member of the Bell-Fruit Group, concentrating on developing digital content. The company distributes its games across a number of platforms including Orbis, GTS, GGP and The Global Draw, and also boasts a significant export market.
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