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Health Lottery Selects MediaCom For Ads
Friday February 15,2013 : THE HEALTH LOTTERY AD ACCOUNT GOES TO MEDIACOM
Agency already handles other Desmond companies
The UK-based The Health Lottery has selected MediaCom to handle its GBP 21 million media planning and buying account, reports Campaignlive.
Mediacom already handles the advertising affairs of Northern and Shell, the parent company associated with The Health Lottery owner, Richard Desmond.
The switch in agencies, which was effected without the usual competitive pitch processes, comes after unconfirmed reports that Walker Media resigned the account last year.
Campaignlive reports that since its GBP 20 million launch THL has used sister media companies, such as the Daily Express and Channel 5, for much of its marketing.
In July 2012, The Health Lottery hired McCann Manchester to help grow the brand by developing creative work for TV and press under the strapline: "Share the love."
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Kentucky Derby Odds: Justify still Favorite -
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888Poker Takes Over the States -
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The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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