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Element Wave has launched Mobile Moments

Wednesday January 28,2015 :  MOBILE C.R.M. APP LAUNCHED
 
Element Wave's Mobile Moments platform created specifically for gaming industry.
 
Irish mobile app developer Element Wave has launched a new mobile customer relations management (mCRM) app titled Mobile Moments, claiming it is the first of its kind in the gaming business.
 
The fully automated solution uses in-app messages, push notifications, real-time analytics and post- campaign reporting to help boost mobile player engagement and retention.
 
Mobile Moments includes a dynamic Funnels feature where players can be segmented into different stages of the conversion funnel and then targeted with tailored individual campaigns.
 
The platform is fully measurable with reporting that highlights which campaigns are most effective at moving players onto the next stage of the funnel.
 
Dorothy Creaven, co-founder and CEO of Element Wave, said Wednesday:
 
“The gaming industry has been lacking a fully integrated, advanced mobile CRM solution. The inability to fully engage and retain mobile players is one of the biggest challenges facing the sector at present. Mobile Moments has been specifically developed to solve this problem by analysing every app session, in-app action, deposit and bet placed by every single mobile player.
 
“Personalisation is at the heart of the platform; giving operators the power to create push notifications and in-app messages that are specifically tailored to each user. Player loyalty can only be achieved if users feel special, and if they do, they’ll keep coming back.”
 
Element Wave’s client list includes major industry companies like Betsson, Bwin.Party, Colossus Bets and the Irish Greyhound Board.
 
The company is planning a round of investment later this year to help secure further growth in the gaming industry.
 
Founded four years ago by Creaven (formerly with Google) and the current CTO, James Harkin, (previously at Nortel Networks), the company has won several industry awards for its innovative products.



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US$30M DUBAI WORLD CUP - Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

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