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Element Wave has launched Mobile Moments
Wednesday January 28,2015 : MOBILE C.R.M. APP LAUNCHED
Element Wave's Mobile Moments platform created specifically for gaming industry.
Irish mobile app developer Element Wave has launched a new mobile customer relations management (mCRM) app titled Mobile Moments, claiming it is the first of its kind in the gaming business.
The fully automated solution uses in-app messages, push notifications, real-time analytics and post- campaign reporting to help boost mobile player engagement and retention.
Mobile Moments includes a dynamic Funnels feature where players can be segmented into different stages of the conversion funnel and then targeted with tailored individual campaigns.
The platform is fully measurable with reporting that highlights which campaigns are most effective at moving players onto the next stage of the funnel.
Dorothy Creaven, co-founder and CEO of Element Wave, said Wednesday:
“The gaming industry has been lacking a fully integrated, advanced mobile CRM solution. The inability to fully engage and retain mobile players is one of the biggest challenges facing the sector at present. Mobile Moments has been specifically developed to solve this problem by analysing every app session, in-app action, deposit and bet placed by every single mobile player.
“Personalisation is at the heart of the platform; giving operators the power to create push notifications and in-app messages that are specifically tailored to each user. Player loyalty can only be achieved if users feel special, and if they do, they’ll keep coming back.”
Element Wave’s client list includes major industry companies like Betsson, Bwin.Party, Colossus Bets and the Irish Greyhound Board.
The company is planning a round of investment later this year to help secure further growth in the gaming industry.
Founded four years ago by Creaven (formerly with Google) and the current CTO, James Harkin, (previously at Nortel Networks), the company has won several industry awards for its innovative products.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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