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Advanced new analysis techniques adopted by Paddy Power
5/6/10 - The UK online gambling operator Paddy Power has taken another step forward in its strategy to invest heavily in discovering what the player wants, in order to improve the gaming experience across its wide range of offerings.
In its latest move, the gambling company has engaged the services of Nasdaq-listed Unica Corporation, a company specialising in marketing software solutions. In an agreement signed this week, Paddy Power will use Unica's next-generation web analytics solution, NetInsight OnDemand, to provide advanced player analysis in order to optimise the online customer experience.
Paddy Power encompasses a broad range of online offerings - from sports betting to online poker, financial spread betting and lotteries, and the initiative will embrace the entire spectrum of player interaction, enabling Paddy Power to measure site performance and tailor operations to better meet the needs of its customers.
"Paddy Power strives to create the best possible experience for our customers and it's essential that our website performs to the highest standards" said Stephen Lovell, online product manager for Paddy Power. "After a rigorous selection process, we look forward to working with Unica to help us continually improve our offering, making it fun, quick and simple to use."
Unica is no stranger to the online gambling milieu, having already worked with companies like 888.com, Full Tilt Poker and PKR.
Gambling News :
$400k Winner at Bodog Casino -
To win, you need to get a pair of Tens or better. Jerry K., however, got a much higher hand than the minimum; he pocketed $397,879 after landing the game’s best possible hand: a royal flush.
NBA : Warriors Win the West; NBA Finals Next -
The Golden State Warriors will play in their third-straight NBA Finals. They completed their sweep of the San Antonio Spurs Monday night, rolling to a 129-115 victory as 12-point road favourites; Golden State opened the season as a –250 chalk to win the Western Conference.
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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