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Improved third quarter from NetPlayTV, with good mobile contribution

Improved third quarter from NetPlayTV, with good mobile contribution
Interactive gambling group NetPlayTV issued its Q3 2011 results Tuesday, showcasing a strong comeback after its bingo trials and tribulations earlier this year.
Performance highlights outlined in the company's press release include:
* 57.3 percent increase in new casino players up to 24,686 (Q3 2010: 15,691)
* 44.8 percent increase in active casino players up to 23,416 (Q3 2010: 16,172)
* Full year 2011 trading anticipated as being ahead of market expectations
Management said that the company is focusing continuously on how best to maximise the number of players acquired through the post-midnight teleshopping TV window, and during Q3 tests were carried out on pre-midnight TV advertising spots which produced positive results. Encouraged by the results, the company will be further increasing marketing expenditure on TV advertising in Q4.
A company spokesman said that NetPLay continues to pursue ways of generating increased revenues from its 31.5 hours of terrestrial TV per week, particularly with regard to acquiring new customers directly via mobile.
This strategy is proving to be effective with Supercasino mobile revenue up over 500 percent on Q3 2010. This significant increase in mobile revenue is the result of the introduction of NetPlay's new iPhone application in Q3 2010, and supports the company's strategy of acquiring customers directly into the iPhone via the TV.

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Gambling News :

Phil Ivey Loses Borgata Casino - Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.

NYX Gaming in deal with Endemol - "Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”

NEW CAMBODIAN GAMBLING LAWS - After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.

Congress To Review US SportsBetting Restrictions - Did the American Gaming Association’s campaign influence the decision to take another look at the 1992 Professional and Amateur Sports Protection Act?

Playtech Acquires ECM Systems - Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.

Marks and Spencer store Manager steals to Gamblie Online - The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.

Chinese Gambling crackdown could damage high roller revenue - Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.

EvenBet Open Face Chinese Poker - Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.

PartyPoker Millions tournament guarantee Now GBP 6 million - Online poker operator PartyPoker announced Thursday that it is to boost its PartyPoker Millions tournament guarantee by a million sterling to GBP 6 million, claiming it is now the biggest prize pool guarantee in European poker history.

2016 EPT Malta - The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.

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