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Income Access founder plans to launch a digital marketing agency
Saturday May 24,2014 : SENYARD TO SPREAD HER WINGS WITH NEW MARKETING COMPANY
Income Access founder plans to launch a digital marketing agency.
Nicky Senyard, the founder and CEO of the affiliate management group Income Access, has announced the upcoming launch of a digital marketing agency titled Access Digital Marketing, which will specialise in digital marketing strategy for e-gaming, social gaming and land-based casino operators as well as the forex and financial trading sector.
Since she founded Income Access in 2002, Senyard’s ability to pre-empt market trends and develop solutions has driven the company’s diversification into new markets and opportunities. Income Access’ marketing and technological innovation now supports more than 300 brands across all verticals and global gaming markets.
Income Access’ success in the field of specialised digital marketing consulting has led Senyard to expand the range of services offered to online, social gaming and land-based operators by launching a full-service digital marketing agency.
Access Digital Marketing will build on Income Access’ relationship-focused approach and provide turnkey strategic solutions tailored to operators’ specific needs. SEO (inbound and outbound), PPC, social media marketing, email marketing, affiliate marketing, design and content marketing are among the areas of expertise of the agency’s team of 21 digital marketing specialists.
Senyard will serve as CEO of both Access Digital Marketing and Income Access. “We’re proud to be in a position to share what we’ve learned from new markets and support operators as they expand into the online space,” she said Friday.
“We’ve built Income Access around data analytics, reporting transparency and ROI, and this focus will continue to anchor how we approach marketing strategy and implementation. Our digital marketing services will be supported by tracking, reporting and ad serving technology and a traffic network which uniquely positions us as a turnkey industry partner.”
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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