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OddsMatrix Opens another sportsbook
1/12/10 - EveryMatrix's online sportsbook provider, OddsMatrix, has chalked up another order for its popular white label solution, with Scandinavian Internet gambling firm Tell Gaming joining a growing list of clients that includes Chili Gaming, Tower Gaming, Setanta Bet, NoiQ, BetFriends, Best Games, Pepe Games, BeteXpress, EasyPlayPoker, BetWize, JuegosLucky, Mermaid Poker, Sun Poker, Hellenic Poker and GUTS.com.
One of the leading online casino and poker operators in the Scandinavian region, Tell Gaming plans to go live with the sportsbook in March this (2010) year, giving its customers a broader gambling service.
The OddsMatrix sportsbook will be integrated into Tell Gaming’s existing Microgaming-powered poker and casino platform, empowering customers to place bets on the new service using existing Tell Gaming accounts.
OddsMatrix fully managed sports betting solution enables poker; casino and bingo operators like Tell Gaming too rapidly and cost effectively launch a sportsbook product, without the risk and expense of setting up their own service. The company manages event creation, odds compilation and risk for Tell Poker, as well as providing an integrated player handling and bonus system, all delivered within a customised Tell Gaming design and back office.
Thomas Jonsson, marketing manager at Tell Gaming says “We have chosen OddsMatrix because it is a fully managed and low cost sportsbook with the most comprehensive range of markets available with competitive odds on the market today. The solution fits in well with our local target markets since our customers will be able to bet on events that interest them the most. We expect the sports book to be a key revenue generator for Tell Gaming this year because of the forthcoming World Cup 2010.”
Stian Hornsletten CEO of EveryMatrix says “We are happy to welcome Tell Gaming to the rapidly growing OddsMatrix sportsbook family. OddsMatrix will allow Tell Gaming to maintain focus on their core competences such as customer service and marketing while OddsMatrix will take care of the risk management.”
Tell Gaming has an unusual business model in that it was founded by gaming enthusiasts in 2006 and rewards players with ownership units. The operation is currently 20 percent owned by its players, who received a Euro 30 000 dividend this (January) month. There are plans to increase player ownership by a further 5 percent this year.
The operator also runs the Tell Academy to improve the skills of its players. Until now the company has focused on the Scandinavian region, but management has revealed plans to market more widely in Europe going forward.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
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