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PMU DIVERSIFICATION PAYS OFF
July 9,2012 : PMU DIVERSIFICATION PAYS OFF
French-based operator yields good results
Pari Mutuel Urbain released its Half Year 1, 2012 results announcing a 76 percent growth in sportsbetting along with a surprising 47 percent growth in online poker which it attributes to new customer acquisitions and increasing popularity of newly launched poker tournaments.
Online again showed its worth which the company said was strongly driven by applications developed for mobile devices and tablets delivering growth of 102 percent over the period.
Key Performance Indicators HY1 2012:
- Overall activity saw the Group stakes up 3.9 percent yielding Euro 5.3 billion
- Overall gross gaming revenue up 2.8 percent, totaling Euro 1.275 billion
- Horse racing sector grew 1.7 percent and amounted to Euro 4.962 billion
- Horse racing gross betting growth of 2.2 percent
- International activities grew 57 percent and now represent 60 percent of its overall horse racing sector
- Strong growth in online, sports betting and poker, placed PMU second in the French sportsbetting market
- Online horserace betting rose 15.6 percent to Euro 490 million
- Sportsbetting leapt 76 percent over the period totaling Euro 80.6 million. Euro 10 million was generated by Euro 2012 alone.
- 20 percent of overall sportsbetting was derived through its mobile/tablet channels.
- Online poker totaled Euro 251.3 million, up 47 percent in a static market over the period.
- Total stakes through online and mobile increased 28.4 percent to Euro 821 million.
PMU's diversification strategy over the past two years into sports betting, online poker, multichannel offerings and International expansion is paying off. Diversification yielded a 58 percent growth while gross gaming revenue delivered a 33 percent growth over the first six months of the 2012 fiscal year said the company.
The company has invested Euro 60 million over the past two years towards optimising its IT systems, developing its network of retail outlets and developing a modern and innovative company image, an investment its says has allowed PMU to recruit over 100 additional staff.
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