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Attention Grabbing Betfair marketing Campaign
Thursday May 21,2015 : INGENIOUS MARKETING TACTIC DEPLOYED BY BETFAIR
"Pennies from heaven" takes on a whole new meaning.
Betfair marketers have just completed an innovative and attention-grabbing project in the Midlands city of Hull, where the favourite football team is facing relegation in league competitions.
Pinning the innovative project on a desire to cheer up Hull fans, Betfair organised a publicity campaign built around a drone hovering over the city and randomly dropping a GPS and parachute-equipped package containing GBP 5,000 in crisp new banknotes.
The company used social media and video channels to create excitement and participation among the younger Hull demographic, giving clues as to where the package might land based on the GPS capability.
Hundreds of fans joined in the hunt, which was won by 23-year-old Chris Short, a systems and marketing analyst with a local company who used an early lunch break to good effect, finding the packed under a hedge, the Hull Daily Mail reported.
“I saw Betfair announce the ‘Fan Parachute payment’ through twitter this morning, and as I work a few minutes down the road I instantly recognised the rough location that the drone had apparently dropped the £5,000," Short recounted later.
"When I got there, there were loads of other Hull fans on the same mission as myself. Luckily for me I walked down the path beside the field and spotted the package next to the hedge."
See the promotional vid here: https://www.youtube.com/watch?v=QE0ZzY0vrNA
Oink Country Love Slot Launches -
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Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
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3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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